Track Drift chat conversations, email captures, and meetings booked as Mida goals.
Drift helps website visitors start conversations with sales, support, or success teams. Connecting it with Mida lets you measure whether a test variant increases meaningful chat engagement instead of only measuring clicks.
Mida connects with Drift in the browser after both scripts or embeds are present on your website. Track Drift chat conversations, email captures, and meetings booked as Mida goals. The integration lets your team connect experiment exposure, visitor actions, and conversion goals without rebuilding your analytics or marketing stack.
Capture Drift conversations as Mida goals to see which hero copy, pricing layout, or offer increases meaningful visitor conversations.
Use Mida to compare immediate chat display, delayed prompts, exit-intent prompts, and targeted chat invitations without hard-coding widget changes.
Personalize chat CTAs for high-value segments and measure whether those visitors start more qualified conversations with sales or support.
Optimize not just for more chats, but for better chats by comparing Mida variants against downstream Drift outcomes.
Mida and Drift exchange the following events:
| Event | Direction | Description |
|---|---|---|
drift-interaction |
Data in | Captured when a visitor interacts with Drift on your website. |
drift-conversion |
Data in | Captured when a visitor completes the primary Drift action, such as a submit, booking, chat, video milestone, or checkout. |
In most cases, no. If Drift is already installed on your site, Mida can detect or listen for the relevant browser events. A developer may only be needed for custom implementations or heavily modified embeds.
This integration primarily sends data from Drift into Mida as conversion goals. Mida does not send personally identifiable information unless your own implementation adds it.
Yes. Once the integration is active, supported Drift actions can be selected as Mida goals and used to evaluate A/B tests.
No meaningful impact is expected. Mida's tracking script is lightweight, and the integration uses the existing Drift browser API or embed events that are already present on your website.
Mida is the lightweight A/B testing and personalization platform that integrates with the tools you already pay for.
Mida.so is a super lightweight A/B testing tool to help you experiment, analyze and implement conversion strategies in minutes.
