Mida + JotForm integration

Track JotForm submissions as Mida goals using the standard JotForm script or iframe embed.

Forms & Surveys Data in Client-side Works with Mida A/B Testing & Personalization

About JotForm

JotForm helps teams collect leads, feedback, survey responses, or qualification data through embedded forms. Mida connects those submissions to A/B test variants so form completion becomes a clean, measurable conversion goal.

How the JotForm integration works

Mida connects with JotForm in the browser after both scripts or embeds are present on your website. Track JotForm submissions as Mida goals using the standard JotForm script or iframe embed. The integration lets your team connect experiment exposure, visitor actions, and conversion goals without rebuilding your analytics or marketing stack.

Requirements

  • JotForm must be installed or embedded on the page.
  • Mida tracking code must be installed on the page.
  • The integration must be enabled in your Mida workspace.

Use cases

Measure form submissions as A/B test conversions

Turn JotForm submissions into Mida goals so every page, copy, or layout test can be evaluated against real form completion, not just button clicks.

Find friction before the submit

Use Mida to test form placement, length, labels, and surrounding trust copy, then measure whether visitors actually complete the JotForm form.

Optimize lead quality

Compare variants by the form answers they generate, not just submission count, so higher-converting pages do not accidentally lower lead quality.

Run targeted surveys after experiments

Show JotForm feedback forms to specific visitor segments or variants to understand the motivation behind a test result.

Shared data

Mida and JotForm exchange the following events:

Event Direction Description
jotform-interaction Data in Captured when a visitor interacts with JotForm on your website.
jotform-conversion Data in Captured when a visitor completes the primary JotForm action, such as a submit, booking, chat, video milestone, or checkout.

Frequently asked questions

Do I need a developer to connect Mida with JotForm?

In most cases, no. If JotForm is already installed on your site, Mida can detect or listen for the relevant browser events. A developer may only be needed for custom implementations or heavily modified embeds.

What data does Mida share with JotForm?

This integration primarily sends data from JotForm into Mida as conversion goals. Mida does not send personally identifiable information unless your own implementation adds it.

Can I use JotForm events as Mida conversion goals?

Yes. Once the integration is active, supported JotForm actions can be selected as Mida goals and used to evaluate A/B tests.

Will this affect page speed?

No meaningful impact is expected. Mida's tracking script is lightweight, and the integration uses the existing JotForm browser API or embed events that are already present on your website.

Ship A/B tests 10x faster — connected to your stack

Mida is the lightweight A/B testing and personalization platform that integrates with the tools you already pay for.