Mida + Tally integration

Track Tally form submissions as Mida goals with a single integration toggle, no code required.

Forms & Surveys Data in Client-side Works with Mida A/B Testing & Personalization

About Tally

Tally helps teams collect leads, feedback, survey responses, or qualification data through embedded forms. Mida connects those submissions to A/B test variants so form completion becomes a clean, measurable conversion goal.

How the Tally integration works

Mida connects with Tally in the browser after both scripts or embeds are present on your website. Track Tally form submissions as Mida goals with a single integration toggle, no code required. The integration lets your team connect experiment exposure, visitor actions, and conversion goals without rebuilding your analytics or marketing stack.

Requirements

  • Tally must be installed or embedded on the page.
  • Mida tracking code must be installed on the page.
  • The integration must be enabled in your Mida workspace.

Use cases

Measure form submissions as A/B test conversions

Turn Tally submissions into Mida goals so every page, copy, or layout test can be evaluated against real form completion, not just button clicks.

Find friction before the submit

Use Mida to test form placement, length, labels, and surrounding trust copy, then measure whether visitors actually complete the Tally form.

Optimize lead quality

Compare variants by the form answers they generate, not just submission count, so higher-converting pages do not accidentally lower lead quality.

Run targeted surveys after experiments

Show Tally feedback forms to specific visitor segments or variants to understand the motivation behind a test result.

Shared data

Mida and Tally exchange the following events:

Event Direction Description
tallyform-interaction Data in Captured when a visitor interacts with Tally on your website.
tallyform-conversion Data in Captured when a visitor completes the primary Tally action, such as a submit, booking, chat, video milestone, or checkout.

Frequently asked questions

Do I need a developer to connect Mida with Tally?

In most cases, no. If Tally is already installed on your site, Mida can detect or listen for the relevant browser events. A developer may only be needed for custom implementations or heavily modified embeds.

What data does Mida share with Tally?

This integration primarily sends data from Tally into Mida as conversion goals. Mida does not send personally identifiable information unless your own implementation adds it.

Can I use Tally events as Mida conversion goals?

Yes. Once the integration is active, supported Tally actions can be selected as Mida goals and used to evaluate A/B tests.

Will this affect page speed?

No meaningful impact is expected. Mida's tracking script is lightweight, and the integration uses the existing Tally browser API or embed events that are already present on your website.

Ship A/B tests 10x faster — connected to your stack

Mida is the lightweight A/B testing and personalization platform that integrates with the tools you already pay for.