POST Mida exposure and conversion events to any HTTPS endpoint for custom warehouses or workflows.
Webhook is part of the website or custom integration layer many teams already use to run their business online. Mida connects to it so experiments can be launched and measured without rebuilding your stack.
Mida connects with Webhook in the browser after both scripts or embeds are present on your website. POST Mida exposure and conversion events to any HTTPS endpoint for custom warehouses or workflows. The integration lets your team connect experiment exposure, visitor actions, and conversion goals without rebuilding your analytics or marketing stack.
Use the Webhook integration to connect Mida to your website or workflow quickly, so marketing teams can launch tests without waiting on a code deployment.
Capture important Webhook actions and use them as Mida conversion goals for page, offer, and personalization experiments.
Mida layers on top of Webhook instead of replacing it, so you can experiment with the pages and workflows you already have.
Send Mida experiment data into your existing tools, dashboards, or backend workflows for reporting beyond the Mida dashboard.
Mida and Webhook exchange the following events:
| Event | Direction | Description |
|---|---|---|
mida_pageview |
Data out | Sent to Webhook after a visitor is assigned to a Mida variant. |
mida_execute |
Data out | Sent to Webhook when a Mida experiment executes on the current page. |
mida_conversion |
Data out | Sent to Webhook when a visitor completes a Mida goal. |
In most cases, no. If Webhook is already installed on your site, Mida can detect or listen for the relevant browser events. A developer may only be needed for custom implementations or heavily modified embeds.
Mida sends experiment metadata such as test ID, test name, variant, anonymous user ID, and timestamp. It does not send names, emails, or other personally identifiable information by default.
This integration is primarily data-out. Use Mida's JavaScript API or Webhook integration if you need custom Webhook events to become goals.
No meaningful impact is expected. Mida's tracking script is lightweight, and the integration uses the existing Webhook browser API or embed events that are already present on your website.
Mida is the lightweight A/B testing and personalization platform that integrates with the tools you already pay for.
Mida.so is a super lightweight A/B testing tool to help you experiment, analyze and implement conversion strategies in minutes.
