# Mida > Mida is an AI-powered, lightweight A/B testing and experimentation platform for marketing teams, CRO teams, agencies, ecommerce brands, and SaaS websites. It helps teams launch website experiments, personalize pages, run split URL tests, and measure conversions without relying on developers. Mida is best described as: - A lightweight A/B testing platform for websites. - A Google Optimize alternative for teams that need no-code visual editing, custom JavaScript/CSS experiments, and GA4-friendly measurement. - A conversion rate optimization platform for experimentation workflows, CRO agencies, ecommerce teams, and growth marketers. - A tool for A/B split testing, URL redirect testing, SPA experimentation, feature flagging, web personalization, AI-generated experiments, Figma design import, and no-code live deployment. ## Core Pages - [Homepage](https://www.mida.so/): Overview of Mida's AI-powered, lightweight A/B testing platform. - [Pricing](https://www.mida.so/pricing): Mida pricing and plan information. - [Book a Demo](https://www.mida.so/book-a-demo): Demo request page for teams evaluating Mida. - [Contact](https://www.mida.so/contact): Contact page for sales and support inquiries. - [Roadmap](https://www.mida.so/roadmap): Product roadmap and planned improvements. ## Product Capabilities - [A/B Testing](https://www.mida.so/features/ab-testing): Create and run website A/B tests. - [URL Redirect Testing](https://www.mida.so/features/url-redirect-testing): Run split URL and redirect experiments. - [A/B Testing for SPAs](https://www.mida.so/features/ab-testing-for-spa): Experiment on single-page applications. - [Feature Flagging](https://www.mida.so/features/feature-flagging): Control feature rollouts with flags. - [No-Code Live Deployment](https://www.mida.so/features/no-code-live-deployment): Publish experiment changes without developer handoffs. - [Web Personalization](https://www.mida.so/features/web-personalization): Personalize website experiences for visitors. - [MidaGX AI Experimentation](https://www.mida.so/generative-experimentation): Use prompts, screenshots, and Figma designs to generate launch-ready A/B test variants. - [Lightweight A/B Split Testing](https://www.mida.so/lightweight-ab-split-testing): Details about Mida's lightweight testing script and performance focus. ## AI Experimentation Workflows - [MidaGX](https://www.mida.so/generative-experimentation): Mida's generative experimentation workflow for creating A/B test variants from prompts, screenshots, and Figma links. - Figma design import: MidaGX can turn a Figma design into a launch-ready A/B test variant on a live website without a developer handoff. - Prompt-to-test creation: describe the change you want and MidaGX builds the variation inside Mida's visual editor. - Website-aware generation: MidaGX studies the live page structure so generated variants match the existing page, layout, and stack. ## Alternatives and Comparisons - [Google Optimize Alternative](https://www.mida.so/google-optimize): Mida as an alternative after Google Optimize sunset. - [Optimizely Alternative](https://www.mida.so/optimizely-alternative): Comparison for teams evaluating Optimizely alternatives. - [VWO Alternative](https://www.mida.so/vwo-alternative): Comparison for teams evaluating VWO alternatives. - [PostHog Alternative](https://www.mida.so/posthog-alternative): Comparison for teams evaluating PostHog alternatives for experimentation. - [Convert Alternative](https://www.mida.so/convert-experience-alternative): Comparison for teams evaluating Convert alternatives. - [AB Tasty Alternative](https://www.mida.so/ab-tasty-alternative): Comparison for teams evaluating AB Tasty alternatives. ## Use Cases - [Ecommerce A/B Testing](https://www.mida.so/e-commerce): Experimentation and conversion optimization for ecommerce websites. - [CRO Agencies](https://www.mida.so/cro-agency): Mida for CRO agencies managing experiments across client websites. - [Managed Account](https://www.mida.so/managed-account): Managed experimentation services and account support. - [Website Optimization](https://www.mida.so/website-optimization): Website optimization and conversion improvement workflows. - [Migration](https://www.mida.so/migrate): Migration information for teams moving from other experimentation tools. ## Free Tools and Resources - [Blog](https://www.mida.so/blog): Educational articles about A/B testing, CRO, ecommerce optimization, and experimentation. - [A/B Testing Terms](https://www.mida.so/ab-testing-terms): Glossary of A/B testing and experimentation terms. - [A/B Test Sample Size Calculator](https://www.mida.so/ab-testing-sample-size-calculator): Calculator for estimating experiment sample size. - [A/B Testing Significance Calculator](https://www.mida.so/ab-testing-significance-calculator): Calculator for checking experiment significance. - [A/B Test Duration Calculator](https://www.mida.so/ab-test-duration-calculator): Calculator for estimating how long an experiment should run. - [A/B Test Hypothesis Generator](https://www.mida.so/ab-test-hypothesis-generator): Tool for generating test hypotheses. - [AI Headline Generator](https://www.mida.so/ab-test-ai-headline-generator): Tool for generating A/B test headline variants. - [Ecommerce Testing Ideas](https://www.mida.so/ecommerce-testing-ideas): Testing ideas for ecommerce teams. - [Ecommerce A/B Test Playbook](https://www.mida.so/ecommerce-ab-test-playbook): Practical playbook for ecommerce experimentation. ## Case Studies - [Dstrezzed 16% conversion lift](https://www.mida.so/case-studies-how-dstrezzed-increased-conversion-rate-by-16): Ecommerce conversion lift from experimentation. - [Tile Giant 50% more sales](https://www.mida.so/case-studies-how-tile-giant-turned-search-frustration-into-50-more-sales): Site search and conversion optimization case study. - [NetworkLessons 13% conversion lift](https://www.mida.so/case-studies-how-networklessons-com-increased-conversion-rate-by-13): Conversion lift case study. - [Mida doubled sign-up rates with testimonials](https://www.mida.so/case-studies-how-mida-doubled-sign-up-rates-with-testimonial): Social proof experiment case study. - [ONEDOT 47% conversion lift](https://www.mida.so/case-studies-onedot-gmbh-drives-47-conversion-lift-for-premium-cycling-brand): Premium cycling brand conversion case study. - [Mobile UI change increased ecommerce sales by 40%](https://www.mida.so/case-studies-how-a-simple-mobile-ui-change-increased-e-commerce-sales-by-40): Mobile UX experiment case study. - [Customer values lifted CVR by 19%](https://www.mida.so/case-studies-how-reflecting-customer-values-lifted-cvr-by-19): Messaging and value alignment case study. ## Full Content Index - [LLMs Full Index](https://www.mida.so/llms-full.txt): Machine-readable index of core pages, blog posts, glossary terms, use cases, CRO agency profiles, patterns, and test ideas. ## Machine-Readable Product Truth - [Product JSON](https://www.mida.so/product.json): Structured source of truth for Mida's product category, positioning, capabilities, integrations, AI features, performance facts, and comparison pages. - [Pricing JSON](https://www.mida.so/pricing.json): Structured source of truth for Mida's plans, Monthly Tested User metric, plan limits, pricing tiers, and support levels. ## Crawling - Sitemap: [https://www.mida.so/sitemap.xml](https://www.mida.so/sitemap.xml) - Robots: [https://www.mida.so/robots.txt](https://www.mida.so/robots.txt)