Pay As You Grow

Fair, Simple Pricing with No Surprises

Annually

Monthly

Forever Free

A sandbox to explore, perfect for small sites.

$0/mo

Growth

Full-featured A/B testing to optimize and grow.

$199/mo • billed annually

Enterprise

Custom features and support for scaling.

Custom

Forever Free

A sandbox to explore, perfect for small sites.

$0/mo

Growth

Full-featured A/B testing to optimize and grow.

$299/mo

Enterprise

Custom features and support for scaling.

Custom

Forever Free

A sandbox to explore, perfect for small sites.

$0/mo

Free Plan Includes

25,000 Monthly Test Users

Limited active domains, concurrent tests, variants and goals

Unlimited team members

No-code visual and code editor

A/B testing & Split URL testing

AI-suggested copywriting

Cross-domain testing

Share interactive reports

START FOR FREE

Growth

Full-featured A/B testing to optimize and grow.

$199/mo

Everything in Free, plus

100,000 Monthly Test Users
Then an additional $249 per 100K MTU

Unlimited concurrent tests, variants and goals

Sequential testing

Server-side testing (SDK)

Advanced targeting rules

No-code deployment

Full 3rd-party integrations

Campaign scheduling

Personalized text

Request for QA Support

START 15-DAY FREE TRIAL

Scale

Custom features and support for scaling.

Custom

Everything in GROWTH, plus

100,000+ Monthly Test Users

Customized solutions

Managed service

Integrations support

Priority support

Dedicated CSM

Dedicated developer

Live Chat Support

Single-Sign On (SSO)

Service Level Agreement (SLA)

TALK TO SALES

Forever Free

A sandbox to explore, perfect for small sites.

$0/mo

Free Plan Includes

25,000 Monthly Test Users

Limited active domains, concurrent tests, variants and goals

Unlimited team members

No-code visual and code editor

A/B testing & Split URL testing

AI-suggested copywriting

Cross-domain testing

Share interactive reports

START FOR FREE

Growth

Full-featured A/B testing to optimize and grow.

$299/mo

Everything in Free, plus

100,000 Monthly Test Users
Then additional $249 per 100K MTU

Unlimited active domains, concurrent tests, variants and goals

Sequential testing

Server-side testing (SDK)

Advanced targeting rules

No-code deployment

Full 3rd-party integrations

Campaign scheduling

Personalized text

Request for QA Support

START 15-DAY FREE TRIAL

Scale

Custom features and support for scaling.

Custom

Everything in GROWTH, plus

100,000+ Monthly Test Users

Managed service

Customized solutions

Integrations support

Priority support

Dedicated CSM

Dedicated developer

Live Chat Support

Single-Sign On (SSO)

Service Level Agreement (SLA)

TALK TO SALES

Pay As You Grow

Fair, Simple Pricing with No Surprises. Try it for free.
Share team inboxes
Whether you have a team of 2 or 200, our shared team inboxes keep everyone on the same page and in the loop.
Deliver instant answers
An all-in-one customer service platform that helps you balance everything your customers need to be happy.
Manage your team with reports
Whether you have a team of 2 or 200, our shared team inboxes keep everyone on the same page and in the loop.

Growth plan

Popular
Full-featured A/B testing to optimize and grow.
$199/mth
billed annually
FEATURES
Everything in our free plan plus....
100,000 tested users
Server-side Testing (SDK)
Unlimited experiments, goals, and events
Advanced Targeting Rules
Unlimited seats
Post-Segmentation
Concurrent tests
3rd Party Integration
Basic chat support
Personalized text
Upgrade now
Trusted by 1,000+ companies

Simple pricing plans

Features

Free with some limit

Growth without limit

Enterprise

Monthly Tested Users (MTU)

25,000

100,000+

100,000+

Active Domain

2

5

Unlimited

User Seats

Unlimited

Unlimited

Unlimited

A/B Testing (Same URL)

URL Redirect Testing

Multi Arm Bandit

Website Visual Editor (No code)

HTML / JS / CSS Code Editor

Traffic Allocation

Number of Goals / Metrics

2

Unlimited

Unlimited

Concurrent Tests

2

Unlimited

Unlimited

Number of Variations

1

Unlimited

Unlimited

AI-suggested Copywriting

Download Summary Report

Share Report (No login required)

Version History

3

Unlimited

Unlimited

Campaign Scheduling

One-click Deploy Winning Variation

Live Deployment

Content Personalization

Segment Targeting Rule

Event Targeting Rule

Country Targeting Rule

Device Targeting Rule

OS Targeting Rule

Browser Targeting Rule

Frequently asked questions

What is Monthly Tested Users (MTU)?

Tested users are the individuals who visit your website and are included in any of the A/B tests you're conducting.

How does Mida count Monthly Tested Users (MTU)?

Mida counts an MTU when a unique visitor interacts with at least one active experiment within a billing month. Each user is counted only once per month, regardless of how many experiments they participate in or how many pages they view.

How does Mida affect my site speed?

Mida is designed to have minimal impact on your site speed. Our script is 10X smaller and faster than the competition (20KB vs 200KB++), keeping your website's performance smooth. You can see a detailed comparison of script and loading times here.

Can I use Mida for native Mobile Development?

It is in close beta for now. Contact us through email to get into the beta testing for free.

Can it run on my website (Webflow/Wix/Framer/etc)?

Mida works with almost all websites that allow the addition of custom HTML codes.

Can it run on funnel sites?

Yes, it works on funnel all websites that allows you to inject custom HTML codes to the HEAD section.

Do you support cross domain testing?

Yes, Mida supports cross-domain testing! You can use the same project snippet across different websites or domains. Add the unique project snippet to each site you want to test or track goals within the same project.

Do I need to pay separately for Live Deployment and Personalization?

No, it's all covered within the Growth plan. Our pricing plan doesn't charge you separately on features, it is purely a usage-based pricing model and all features are covered.

A/B testing platform for people who
care about  website performance

Mida is 10X faster than everything you have ever considered. Try it yourself.