{
  "schema_version": "1.0",
  "last_updated": "2026-05-01",
  "canonical_url": "https://www.mida.so/pricing.json",
  "human_readable_url": "https://www.mida.so/pricing",
  "currency": "USD",
  "billing_metric": {
    "name": "Monthly Tested Users",
    "abbreviation": "MTU",
    "definition": "Mida counts an MTU when a unique visitor interacts with at least one active experiment within a billing month. Each user is counted only once per month, regardless of how many experiments they participate in or how many pages they view."
  },
  "plans": [
    {
      "id": "sandbox",
      "name": "Sandbox",
      "price": {
        "monthly": 0,
        "annually_billed_monthly_equivalent": 0,
        "billing_note": "Free plan"
      },
      "included_mtu": 100000,
      "included_mida_gx_ai_credits_monthly": 30,
      "data_retention": "60 days",
      "active_projects": 2,
      "active_experiences_per_project": 2,
      "active_goals_per_project": 2,
      "active_secondary_goals_per_test": 2,
      "user_seats": "Unlimited",
      "active_domains": "No restrictions",
      "support_channels": [
        "Email",
        "AI support agent",
        "Video tutorials",
        "Knowledge base"
      ],
      "features": [
        "A/B testing",
        "Split URL testing",
        "Website visual editor",
        "HTML, JavaScript, and CSS code editor",
        "Cross-domain testing",
        "Multipage testing",
        "Customized traffic allocation",
        "AI-assisted experiment QA",
        "Share report without login",
        "Basic targeting rules"
      ],
      "cta": {
        "label": "Start for free",
        "url": "https://app.mida.so/sign-up"
      }
    },
    {
      "id": "growth",
      "name": "Growth",
      "starting_price": {
        "monthly": 399,
        "annually_billed_monthly_equivalent": 299,
        "billing_note": "$299/month when billed annually, or $399/month when billed monthly"
      },
      "usage_tiers": [
        {
          "mtu": 100000,
          "monthly": 399,
          "annually_billed_monthly_equivalent": 299
        },
        {
          "mtu": 200000,
          "monthly": 799,
          "annually_billed_monthly_equivalent": 599
        },
        {
          "mtu": 300000,
          "monthly": 1199,
          "annually_billed_monthly_equivalent": 899
        },
        {
          "mtu": 400000,
          "monthly": 1599,
          "annually_billed_monthly_equivalent": 1199
        },
        {
          "mtu": 500000,
          "monthly": 1999,
          "annually_billed_monthly_equivalent": 1499
        },
        {
          "mtu": 1000000,
          "monthly": 3999,
          "annually_billed_monthly_equivalent": 2999
        },
        {
          "mtu": 2000000,
          "monthly": 5999,
          "annually_billed_monthly_equivalent": 4499
        }
      ],
      "included_mida_gx_ai_credits_monthly": "Unlimited",
      "data_retention": "Unlimited",
      "active_projects": 5,
      "active_experiences_per_project": "Unlimited",
      "active_goals_per_project": "Unlimited",
      "active_secondary_goals_per_test": "Unlimited",
      "user_seats": "Unlimited",
      "active_domains": "No restrictions",
      "support_channels": [
        "In-app live chat"
      ],
      "features": [
        "Everything in Sandbox",
        "Unlimited variants, tests, and goals",
        "Advanced targeting rules",
        "Post-segmentation filtering",
        "Full third-party integrations",
        "Server-side testing SDK",
        "Multi-armed bandit smart optimization",
        "Download summary report",
        "Version history",
        "Live chat support"
      ],
      "cta": {
        "label": "Start 15-day free trial",
        "url": "https://app.mida.so/free-trial"
      }
    },
    {
      "id": "enterprise",
      "name": "Enterprise",
      "price": {
        "type": "custom",
        "billing_note": "Contact sales for custom pricing"
      },
      "included_mtu": "Unlimited or custom",
      "included_mida_gx_ai_credits_monthly": "Unlimited or custom",
      "data_retention": "Unlimited",
      "active_projects": "Unlimited",
      "active_experiences_per_project": "Unlimited",
      "active_goals_per_project": "Unlimited",
      "active_secondary_goals_per_test": "Unlimited",
      "user_seats": "Unlimited",
      "active_domains": "No restrictions",
      "support_channels": [
        "Preferred support channels",
        "Priority support",
        "Dedicated CSM",
        "Dedicated CRO consultant",
        "Dedicated developer"
      ],
      "features": [
        "Everything in Growth",
        "SAML single sign-on (SSO)",
        "Service level agreement (SLA)",
        "Customized solutions",
        "Dedicated CRO consultant",
        "Dedicated CSM",
        "Dedicated developer",
        "Priority support"
      ],
      "cta": {
        "label": "Talk to sales",
        "url": "https://www.mida.so/contact"
      }
    }
  ],
  "plan_selection_notes": [
    "Sandbox is best for exploring Mida or running small tests up to 100,000 Monthly Tested Users.",
    "Growth is best for teams that need full-featured A/B testing, unlimited experiments, advanced targeting, MidaGX, and integrations.",
    "Enterprise is best for teams that need custom scale, SSO, SLA, dedicated support, or custom services."
  ],
  "related_urls": {
    "product": "https://www.mida.so/product.json",
    "pricing_page": "https://www.mida.so/pricing",
    "contact": "https://www.mida.so/contact",
    "signup": "https://app.mida.so/sign-up",
    "free_trial": "https://app.mida.so/free-trial"
  }
}