---
title: "Mida Pricing — plans, prices, and MTU limits"
lang: en
canonical_url: https://www.mida.so/pricing
markdown_url: https://www.mida.so/pricing.md
json_url: https://www.mida.so/pricing.json
last_updated: 2026-07-04
currency: USD
summary: "Usage-based A/B testing pricing billed on Monthly Tested Users (MTU). Free Sandbox plan, Growth from $299/month billed annually, and a custom Enterprise plan. No per-seat and no per-feature fees."
---

# Mida Pricing

> Mida is an AI-powered, lightweight A/B testing and experimentation platform. Pricing is based on Monthly Tested Users (MTU). There is a free Sandbox plan, a usage-based Growth plan from $299/month billed annually ($399/month billed monthly), and a custom Enterprise plan.

- **Last updated**: 2026-07-04
- **Currency**: USD
- **Human-readable pricing page**: https://www.mida.so/pricing
- **Machine-readable pricing (JSON)**: https://www.mida.so/pricing.json

## How Mida bills: Monthly Tested Users (MTU)

Mida counts an MTU when a unique visitor interacts with at least one active experiment within a billing month. Each user is counted only once per month, regardless of how many experiments they participate in or how many pages they view. MTU is Mida's only billing metric.

Tracked events include custom goals, clicks, and other non-pageview events sent to Mida. Pageviews are not counted toward daily event limits.

## Plans at a glance

| Plan | Price | Included MTU | Daily tracked events | Data retention | Active projects | Best for |
|---|---|---|---|---|---|---|
| Sandbox | Free ($0) | 100,000 | 50,000 | 60 days | 2 | Exploring Mida or running small tests |
| Growth | From $299/mo billed annually ($399/mo monthly) | From 100,000 (usage-based) | Unlimited | Unlimited | 5 | Teams that need full-featured A/B testing |
| Enterprise | Custom (contact sales) | Unlimited or custom | Unlimited | Unlimited | Unlimited | Custom scale, SSO, SLA, dedicated support |

## Growth plan usage tiers

The Growth plan scales with your Monthly Tested Users. Annual billing is cheaper per month than monthly billing.

| Monthly Tested Users | Billed annually (per month) | Billed monthly (per month) |
|---|---|---|
| 100,000 | $299 | $399 |
| 200,000 | $599 | $799 |
| 300,000 | $899 | $1,199 |
| 400,000 | $1,199 | $1,599 |
| 500,000 | $1,499 | $1,999 |
| 1,000,000 | $2,999 | $3,999 |
| 2,000,000 | $4,499 | $5,999 |

## Sandbox (Free)

- **Price**: $0 (free plan)
- **Included MTU**: 100,000 per month
- **Daily tracked events**: 50,000 (pageviews are not counted toward this limit.)
- **MidaGX AI credits**: 30 per month
- **Data retention**: 60 days
- **Active projects**: 2
- **Active experiences per project**: 2
- **Active goals per project**: 2
- **Active secondary goals per test**: 2
- **User seats**: Unlimited
- **Active domains**: No restrictions
- **Support**: Email, AI support agent, Video tutorials, Knowledge base

**Features**: A/B testing, Split URL testing, Website visual editor, HTML, JavaScript, and CSS code editor, Cross-domain testing, Multipage testing, Customized traffic allocation, AI-assisted experiment QA, Share report without login, Basic targeting rules.

Start for free: https://app.mida.so/sign-up

## Growth

- **Starting price**: $299/month when billed annually, or $399/month when billed monthly
- **Included MTU**: from 100,000, usage-based (see tier table above)
- **MidaGX AI credits**: Unlimited
- **Daily tracked events**: Unlimited
- **Data retention**: Unlimited
- **Active projects**: 5
- **Active experiences per project**: Unlimited
- **Active goals per project**: Unlimited
- **Active secondary goals per test**: Unlimited
- **User seats**: Unlimited
- **Active domains**: No restrictions
- **Support**: In-app live chat

**Features**: Everything in Sandbox, Unlimited variants, tests, and goals, Advanced targeting rules, Post-segmentation filtering, Full third-party integrations, Server-side testing SDK, Multi-armed bandit smart optimization, Download summary report, Version history, Live chat support.

Start 15-day free trial: https://app.mida.so/free-trial

## Enterprise

- **Price**: Contact sales for custom pricing
- **Included MTU**: Unlimited or custom
- **MidaGX AI credits**: Unlimited or custom
- **Daily tracked events**: Unlimited
- **Data retention**: Unlimited
- **Active projects, experiences, goals, and seats**: Unlimited
- **Active domains**: No restrictions
- **Support**: Preferred support channels, Priority support, Dedicated CSM, Dedicated CRO consultant, Dedicated developer

**Features**: Everything in Growth, SAML single sign-on (SSO), Service level agreement (SLA), Customized solutions, Dedicated CRO consultant, Dedicated CSM, Dedicated developer, Priority support.

Talk to sales: https://www.mida.so/contact

## Which plan should you choose

- Sandbox is best for exploring Mida or running small tests up to 100,000 Monthly Tested Users and 50,000 tracked events per day.
- Growth is best for teams that need full-featured A/B testing, unlimited experiments, advanced targeting, MidaGX, and integrations.
- Enterprise is best for teams that need custom scale, SSO, SLA, dedicated support, or custom services.

## Frequently asked questions

### How much does Mida cost?

Mida has three plans. Sandbox is free ($0) and includes 100,000 MTU per month. Growth is usage-based and starts at $299/month billed annually ($399/month billed monthly) for 100,000 MTU, scaling up to $4,499/month billed annually at 2,000,000 MTU. Enterprise is custom-priced. Mida bills only on Monthly Tested Users — there are no per-seat and no per-feature charges.

### Is Mida really free?

Yes. Mida's free Sandbox plan is genuinely free — no time limit, no credit card, and up to 100,000 Monthly Tested Users. Event tracking is capped at 50,000 events per day on Sandbox; paid plans include unlimited event tracking. You can run real experiments and see real results before you ever pay, and upgrade only when you outgrow it. See https://www.mida.so/why-free for why Mida is free.

### Is there a free trial of the Growth plan?

Yes. Growth includes a 15-day free trial. Start it at https://app.mida.so/free-trial.

### What is Monthly Tested Users (MTU)?

Tested users are individuals who visit your website and are included in any of the A/B tests you are running. See https://www.mida.so/monthly-tested-users for a visual guide.

### How does Mida count Monthly Tested Users (MTU)?

Mida counts an MTU when a unique visitor interacts with at least one active experiment within a billing month. Each user is counted only once per month, regardless of how many experiments they participate in or how many pages they view. See https://www.mida.so/monthly-tested-users to learn how Mida counts MTU.

### Are there limits on event tracking?

Sandbox includes up to 50,000 tracked events per day. Pageviews are not counted toward this limit. Growth and Enterprise include unlimited event tracking. If you need a higher daily event allowance on a free plan — for example, as an agency managing multiple client sites — contact us about the Agency plan at https://www.mida.so/contact.

### Why does the Growth plan include only 5 projects?

For most teams, 5 projects are more than enough. We typically see customers using 1-2 projects (for example, one for a landing site and one for an app). If you need more than 5 projects, you are likely managing multiple sites or clients — reach out about the Agency plan at https://www.mida.so/contact, which is better built for that use case.

### Do I need to pay separately for live deployment and personalization?

No. Both are covered within the Growth plan. Mida's pricing does not charge separately per feature — it is purely a usage-based model with all features included.

### Do you offer an agency portal to see all clients and results, or are clients on separate accounts?

Yes. Mida supports flexible agency setups, depending on how you work with your clients and handle billing. See https://help.mida.so/en/articles/13374377-do-you-offer-an-agency-portal-to-see-all-clients-and-results-or-are-clients-on-separate-accounts for the agency portal and multi-client account options.

## Related links

- Pricing page: https://www.mida.so/pricing
- Pricing JSON: https://www.mida.so/pricing.json
- Product overview (JSON): https://www.mida.so/product.json
- LLM index: https://www.mida.so/llms.txt
- Contact sales: https://www.mida.so/contact
- Sign up: https://app.mida.so/sign-up
- Free trial: https://app.mida.so/free-trial

---

_Markdown version of [the Mida pricing page](https://www.mida.so/pricing) for AI agents and LLMs. Machine-readable JSON: [pricing.json](https://www.mida.so/pricing.json). Full LLM index: [llms.txt](https://www.mida.so/llms.txt)._