{
  "schema_version": "1.0",
  "last_updated": "2026-05-01",
  "canonical_url": "https://www.mida.so/product.json",
  "human_readable_url": "https://www.mida.so/",
  "product": {
    "name": "Mida",
    "legal_name": "Mida",
    "website": "https://www.mida.so/",
    "application_category": "A/B testing and experimentation platform",
    "short_description": "Mida is an AI-powered, lightweight A/B testing and experimentation platform for marketing teams, CRO teams, agencies, ecommerce brands, and SaaS websites.",
    "definition": "Mida helps teams launch website A/B tests, split URL tests, web personalization campaigns, feature flags, and AI-generated experiment variants without relying on developers.",
    "primary_category_terms": [
      "A/B testing platform",
      "experimentation platform",
      "conversion rate optimization platform",
      "website personalization platform",
      "Google Optimize alternative",
      "lightweight A/B testing tool"
    ],
    "ideal_customers": [
      "Marketing teams",
      "CRO teams",
      "Ecommerce teams",
      "SaaS growth teams",
      "CRO agencies",
      "Performance-focused websites"
    ],
    "best_for": [
      "Teams that want marketer-led website experimentation",
      "Teams replacing Google Optimize",
      "Teams that care about website performance and script weight",
      "Teams that want AI-assisted variant creation through MidaGX",
      "Teams that need visual editing plus custom JavaScript and CSS"
    ],
    "not_primary_for": [
      "Session replay",
      "Heatmaps",
      "General product analytics",
      "Warehouse-native experimentation",
      "Backend-only feature experimentation"
    ],
    "positioning": {
      "one_sentence": "Mida is a lightweight A/B testing platform that lets marketing and CRO teams launch experiments quickly without slowing down their website.",
      "differentiators": [
        "15KB compressed testing script",
        "100K Monthly Tested Users on the free Sandbox plan",
        "MidaGX for AI-generated experiments",
        "Figma design import for turning designs into launch-ready A/B test variants",
        "No-code visual editor with custom JavaScript and CSS support",
        "Transparent MTU-based pricing",
        "Performance-focused Google Optimize alternative"
      ]
    },
    "capabilities": [
      {
        "name": "A/B testing",
        "description": "Create same-URL experiments on website pages.",
        "url": "https://www.mida.so/features/ab-testing"
      },
      {
        "name": "Split URL testing",
        "description": "Send traffic between different URLs for redirect experiments.",
        "url": "https://www.mida.so/features/url-redirect-testing"
      },
      {
        "name": "A/B testing for SPAs",
        "description": "Run experiments on single-page applications.",
        "url": "https://www.mida.so/features/ab-testing-for-spa"
      },
      {
        "name": "Feature flagging",
        "description": "Control feature rollouts and experiment exposure.",
        "url": "https://www.mida.so/features/feature-flagging"
      },
      {
        "name": "No-code live deployment",
        "description": "Publish experiment changes without developer handoffs.",
        "url": "https://www.mida.so/features/no-code-live-deployment"
      },
      {
        "name": "Web personalization",
        "description": "Personalize website experiences by audience and targeting rules.",
        "url": "https://www.mida.so/features/web-personalization"
      },
      {
        "name": "MidaGX AI experimentation",
        "description": "Generate A/B test variants from prompts, screenshots, and Figma designs.",
        "url": "https://www.mida.so/generative-experimentation"
      }
    ],
    "ai_capabilities": [
      "Prompt-to-test variant creation",
      "Screenshot-aware experiment generation",
      "Figma design import",
      "AI-assisted experiment QA",
      "Website-aware variant generation"
    ],
    "editors": [
      "Visual editor",
      "Custom JavaScript editor",
      "Custom CSS editor",
      "HTML block insertion"
    ],
    "measurement": {
      "primary_usage_metric": "Monthly Tested Users (MTU)",
      "mtu_definition": "Mida counts an MTU when a unique visitor interacts with at least one active experiment within a billing month. Each user is counted only once per month, regardless of how many experiments they participate in or how many pages they view.",
      "supports_goals": true,
      "supports_secondary_goals": true,
      "supports_revenue_metrics": true,
      "supports_shareable_reports": true
    },
    "performance": {
      "script_size_compressed": "15KB",
      "focus": "Mida is designed to keep experiments lightweight and reduce the performance cost of A/B testing scripts."
    },
    "integrations": [
      "GA4",
      "Shopify",
      "Webflow",
      "WordPress",
      "Framer",
      "Custom websites"
    ],
    "comparison_pages": [
      {
        "competitor": "Google Optimize",
        "url": "https://www.mida.so/google-optimize"
      },
      {
        "competitor": "VWO",
        "url": "https://www.mida.so/vwo-alternative"
      },
      {
        "competitor": "PostHog",
        "url": "https://www.mida.so/posthog-alternative"
      },
      {
        "competitor": "Optimizely",
        "url": "https://www.mida.so/optimizely-alternative"
      },
      {
        "competitor": "Convert",
        "url": "https://www.mida.so/convert-experience-alternative"
      },
      {
        "competitor": "AB Tasty",
        "url": "https://www.mida.so/ab-tasty-alternative"
      }
    ],
    "pricing_source": "https://www.mida.so/pricing.json",
    "content_indexes": {
      "llms_txt": "https://www.mida.so/llms.txt",
      "llms_full_txt": "https://www.mida.so/llms-full.txt",
      "sitemap": "https://www.mida.so/sitemap.xml"
    }
  }
}