"Reliable testing platform!"
"Solid, smart, and valuable!"
"Simple and easy to use!"

Easy to use and lightweight A/B testing tool for websites

Mida is a lightweight A/B testing platform for websites, easy integration with GA4, unlimited testing with visual editor and code editors.

User ratingUser ratingUser ratingUser ratingUser ratingUser rating
5-star rating
4.8
Reviews on Capterra
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Free 50,000 MTU — No Credit Card Required

Mida was super easy to setup on our client Shopify sites and super lightweight script means very fast load times for the least bias

Finn Gedge Gibb
Founder, bushylab.com

Super lightweight and load instantly

Avoid long page load times that can hurt your conversion rates. Here is an original speed test study on Mida.

17KB in total uncompressed size

No impact on your website performance

Loads instantly on any websites

No-code visual editor

Do it yourself with our easy to use visual editor. You can now set up experiment ideas without relying your dev team!

Click and start deploying changes

Drag and drop around HTML elements

Support custom Javascript and CSS editor

Generate ideas with AI

With the help of AI, you can generate new variation ideas in just a few clicks.

Tap into the continuously improving copy skills of AI

Let the AI do the page editing so you don't have to

It takes one click to generate new test

It works with your
favorite tools

Wordpress

Shopify

Webflow

WooCommerce

ClickFunnels

Slack

Google Analytics 4

Google Tag Manager

Webhook

Wix

What our customer says about us

“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”

Savannah Sarker

Onboarding Enablement Expert

“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”

Savannah Sarker

Onboarding Enablement Expert

“So Google Optimize is gone. That was a blow to me, and the alternatives weren't looking great. Mida, on the other hand, is epic.”

Mike Lewis

CEO and Founder

“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”

Savannah Sarker

Onboarding Enablement Expert

“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”

Savannah Sarker

Onboarding Enablement Expert

Frequently asked questions

What is Monthly Tested Users (MTU)?

Tested users are the individuals who visit your website and are included in any of the A/B tests you're conducting.

How does Mida affect my site speed?

Mida is designed to have minimal impact on your site speed. Our script is 10X smaller and faster than the competition (17KB vs 200KB++), keeping your website's performance smooth. You can see a detailed comparison of script and loading times here.

Can I use Mida for native Mobile Development?

It is in close beta now. Contact us through email to get into the beta testing for free.

Can it run on my website (Webflow/Wix/Framer/etc)?

Mida works with almost all websites that allows the addition of custom HTML codes.

Can it run on funnel sites?

Yes, it works on funnel all websites that allows you to inject custom HTML codes to the HEAD section.

Do I need to pay separately for Live Deployment and Personalization?

No, it was all covered within the Growth plan. Our pricing plan doesn't charge you separately on features, it is purely a usage-based pricing model and all features are covered.

A/B testing platform for people who cares about website performance

Mida is 10X faster than everything you have ever considered. Try it yourself.