Privacy Policy

The privacy policy of Mida A/B testing platform

Your privacy is important to us. At Mida, we are committed to respecting your privacy and protecting any information we may collect from you across our website,, and other sites we own and operate.  

Information Collection and Use

We only ask for personal information when we truly need it to provide a service to you. We collect it by fair and lawful means, with your knowledge and consent. We also let you know why we're collecting it and how it will be used.

Data Storage and Transfer

Mida takes the privacy and security of your data very seriously. To provide our services, we store and process your data in our servers hosted by Microsoft Azure, located within the United States. Microsoft Azure is compliant with GDPR and other data protection regulations, ensuring that your data is securely handled and protected.

By using our services, you consent to the storage and processing of your data in the United States. However, we take all necessary steps to ensure that your data is treated securely and in accordance with this Privacy Policy and applicable data protection laws.

For users located in the European Union, please note that the data storage and processing outside of the European Economic Area (EEA) may be subject to different data protection standards. Mida commits to taking appropriate safeguards to protect your data, including entering into standard contractual clauses approved by the European Commission, if necessary.

Data Retention

We only retain collected information for as long as necessary to provide you with your requested service. What data we store, we'll protect within commercially acceptable means to prevent loss and theft, as well as unauthorized access, disclosure, copying, use, or modification.

Disclosure of Personal Information

We don't share any personally identifying information publicly or with third parties, except when required by law.

External Links

Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and practices of these sites, and cannot accept responsibility or liability for their respective privacy policies.

Your Rights

You are free to refuse our request for your personal information, with the understanding that we may be unable to provide you with some of your desired services.

You have the right to request access to and to request correction of your personal data that are being processed by Mida.

Changes to This Privacy Policy

Your continued use of our website will be regarded as an acceptance of our practices around privacy and personal information. If you have any questions about how we handle user data and personal information, feel free to contact us.

Contact Information

If you have any questions or concerns about our data storage and transfer practices or our privacy policy, please do not hesitate to contact our Data Protection Officer at or reach out to our support team.

Our Site,, is owned and operated by Equals One Ventures Sdn. Bhd. (1379015-X).

This policy is effective as of 14 September 2023.

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