Mida Blog

We're building an AI-powered, forever free alternative to fill in the gap of Google Optimize sunset.
You can read about our journey and what we've learnt along the way on this blog.

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Listicle

What is

What is Media Buying? Complete Guide for Media Buyers

November 29, 2025

Shopify Integrations: Complete Guide for Shopify Stores

What is

November 29, 2025

High Ticket Digital Marketing (2025): Strategy & Funnel Playbook

What is

November 29, 2025

Funnel Hacking (2026): Complete Guide to Winning Funnels

What is

November 29, 2025

Ecommerce Payment Systems (2026): How Online Payments Work Securely

What is

November 29, 2025

Ecommerce Consultants: Who They Are & How to Hire the Right One

November 28, 2025

Digital Brand Strategy: Complete Guide to Online Branding

November 28, 2025

Price Optimization: Key Pricing Strategies & Models

November 28, 2025

Google Ad Copywriting: A Guide to Effective Ads

What is

November 28, 2025

E-Commerce Strategy: Updated Guide with Examples (2026)

How to

November 28, 2025

Share of Search (SoS): How to Calculate and Benefits of Measuring

What is

November 23, 2025

Psychological Pricing: Guide to Pricing Tactics Using Psychological Principles

What is

November 23, 2025

Microsite: What is It, Examples, Benefits

What is

November 23, 2025

Why A/B Testing Is the Missing Infrastructure Layer for LLM Products

Thoughts

November 20, 2025

Why We Built an AI Experimentation Experience That’s Simpler Than a Visual Editor

Announcement

November 13, 2025

SaaS Marketing (Guide): Key Aspects, Strategies, Example Plan

What is

September 25, 2025

Pay-Per-Click (PPC) Optimization: Optimize PPC Campaigns

What is

September 25, 2025

Website Marketing (Complete Guide): Strategies, Channels, Example Plan

What is

September 25, 2025

Direct to Consumer (DTC): What is It, Strategies, Example D2C Ecommerce Brands

What is

September 25, 2025

Statistical Power: Definition, Formula & Practical Guide to Power Analysis

What is

September 25, 2025

SaaS Sales: What is It, Key Differences, Proven Strategies (2026)

September 25, 2025

Marketing Strategy: What is It & How to Create An Effective Marketing Plan

What is

September 25, 2025

Marketing Management: Definition, Core Functions, and Key Elements

What is

September 23, 2025

Sales Strategy Guide: Proven Sales Strategies for Success

What is

September 23, 2025

What Is Product Placement? Strategy, History, Types & ROI (2026)

What is

September 23, 2025

Conversion Rate Optimization (CRO): 2026 Guide to Boost Conversion Rates

What is

September 23, 2025

Inside Sales: What is It, Processes, Strategies & Common Mistakes

What is

September 23, 2025

High Ticket Sales: Strategies to Close Premium Deals in 2026

What is

September 23, 2025

Meta Ad Library: How to Use (2026 Complete Guide)

What is

September 23, 2025

Calculate Marginal Cost: Formula and Examples

How to

September 23, 2025

B2B Sales: What It Is, How It Works, and Proven Strategies (2026)

What is

September 23, 2025

Call to Action (CTA): How to Write + 17 Effective Examples

What is

September 22, 2025

How Much Monthly Traffic Do You Need to Start A/B Testing?

Question

Price Testing: The Complete Guide to Getting Pricing Right

What is

November 24, 2024

What Is Peeking in A/B Testing and Why You Shouldn’t Peek!

What is

November 19, 2024

Top Intellimize Alternatives: Webflow Acquistion & Optimize

Listicle

November 18, 2024

Website Redesign: Step-by-step Guide

How to

October 31, 2024

One-Tailed vs Two-Tailed Tests: A Comprehensive Guide

What is

October 1, 2024

How to analyze and interpret A/B testing results? (with video tutorial)

What is

September 30, 2024

Ecommerce Optimization Guide (Bonus: Free CRO Checklist)

How to

September 12, 2024

How to calculate P-Value?

How to

September 12, 2024

How startups can gather their first reviews?

How to

August 11, 2024

How to A/B Test Below The Fold?

How to

August 11, 2024

What is A/B Testing in Digital Marketing? With Practical Examples

What is

August 11, 2024

What is Canary Testing? Best Practices Guide

What is

August 11, 2024

How To Start Pricing Experiments in 2026

How to

How to A/B Testing Shopify Pricing (Tutorial)

How to

Why 95% Confidence Interval?

Question

What is a Hero Image? Examples and Best Practices

What is

9 A/B Testing Examples For Higher Conversion Rates

How to

What are the differences between personalization and simple A/B testing?

What is

Top 10 Website Personalization Tools

Listicle

How much is AB Tasty?

Question

What Is Feature Flag?

What is

How To Use ChatGPT for A/B Testing

How to

Ecommerce SEO For Beginner (2026)

What is

How to Increase Power Statistics in A/B Testing?

How to

What is A and B in A/B Testing?

What is

Ecommerce Sales Funnel Essentials: Stages, Metrics, and How To Create One (2026)

What is

How to Increase Ecommerce Sales: 20 Effective Strategies (2026)

Listicle

Framer vs Webflow: Which one is for you?

Listicle

The 6 Best E-Commerce Website Building Platforms (2026)

Listicle

Interpreting Statistical Significance in A/B Test Results

What is

February 7, 2024

Honest VWO Review: The Good, The Bad, The Ugly (2026)

Thoughts

January 10, 2024

How to measure return on investment on your SEO efforts

How to

December 24, 2023

jQuery is slow! (Updated with jQuery 4)

Thoughts

December 9, 2023

How to know if A/B testing scripts are slowing down your website?

Thoughts

December 6, 2023

How to create A/B Test for Dynamic URL? Step-by-step Tutorial

How to

December 3, 2023

How to Split Test Collection Page Redesigns?

Question

December 2, 2023

What’s better than free? Speed

Thoughts

November 27, 2023

How to Calculate Power Statistics for A/B Testing?

How to

October 31, 2023

Does Anti-Flickering Script Slow Down My Website?

Question

October 31, 2023

Should you use Frequentist or Bayesian for A/B testing?

What is

October 31, 2023

Benchmark Analysis: A/B Testing Tool Speed Test Study

Thoughts

October 28, 2023

WooCommerce vs Shopify vs BigCommerce vs Adobe Commerce: Which Ecommerce Platform Is Right For You

Listicle

October 27, 2023

What is a Control Group in A/B Experimentation?

What is

October 25, 2023

Frequentist vs Bayesian in A/B Testing

What is

October 23, 2023

What are Type 1 and Type 2 Errors?

What is

October 16, 2023

What is Click-Through Rate (CTR)? How is it different from Conversion Rate (CR)?

What is

October 14, 2023

AOV vs CR vs RPV vs GMV in Ecommerce: Important Metrics You Should Know (2024)

What is

October 14, 2023

Micro and Macro Conversions: Which one should you choose?

What is

October 14, 2023

What Are Micro Conversions And Why Should You Care?

What is

October 14, 2023

AI A/B Testing: A new way to experiment

Thoughts

October 13, 2023

Building an Effective Experimentation Ecosystem

Thoughts

October 7, 2023

How Long Should I Run My A/B Test?

Question

October 7, 2023

How much is Optimizely?

Question

October 4, 2023

Exploration vs Exploitation in A/B Testing

What is

October 4, 2023

Simple Analytics vs. Plausible vs. Umami vs. PiwikPro vs. Fathom Analytics: Choosing the Right Analytics (2024)

Listicle

October 3, 2023

Does A/B Testing Hurts Your Search Engine Optimization (SEO)?

Question

October 2, 2023

Optimizely VS VWO VS Google Optimize: Which one to choose? (2024)

Listicle

October 2, 2023

Can I Split Test Two Versions of a Page Without Changing the URL?

How to

October 2, 2023

What Are The Differences Between Split Testing and A/B Testing?

What is

October 2, 2023

How to Avoid Common Mistakes in A/B Testing

How to

October 1, 2023

I hate A/B Testing

Thoughts

October 1, 2023

5 Free Google Optimize Alternative (2024)

Listicle

September 28, 2023

A/B Testing Explained: Best practices and examples

What is

September 23, 2023

User Testing vs A/B Testing: Which Should You Choose?

What is

September 21, 2023

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