Understanding Monthly Tracked Users (MTU)

What are Monthly Tracked Users (MTU)?

At Mida.so, we use Monthly Tracked Users (MTU) as the basis for our pricing model. MTU is the number of unique visitors who enter at least one of your running tests or see one of your on-site surveys in a calendar month.

How does our MTU-based pricing work?

Our MTU-based pricing means you're only charged for visitors who see your tests or surveys. Here's how it works:

• We count a visitor as an MTU when they enter any of your running tests or are shown one of your surveys.
• Each visitor is counted only once per month, no matter how many tests or surveys they see.
• Visitors who see no test and no survey are free. Pageviews, events and seats are never charged.
• The count resets on the 1st of every month.

Is MTU the same as unique users in analytics platforms?

No, MTU is different from unique users you might see in platforms like Google Analytics. Here's why:

• Exposure-based: MTU only counts visitors who enter a test or see a survey, not all visitors to your site.
• Counted once: A visitor counts as one MTU as soon as they enter a test or see a survey, no matter how many pages they view.
• Monthly: MTUs reset on the 1st of each month, whereas some analytics platforms might track unique users over different time periods.

Which Mida.so services use the MTU model?

Our MTU pricing applies to all our core services:

• Web Experimentation
• Mobile App Testing
• Server-side Experiments
• Feature Rollouts
• On-site Surveys

Why choose MTU over traditional pricing models?

The MTU model offers several advantages over conventional pricing methods like Monthly Active Users (MAU):

• Cost Efficiency: Pay only for visitors who see your tests or surveys, not for every visitor to your digital properties.
• Budget Optimization: Align your spending directly with your optimization efforts.
• Scalability: Easily scale your testing program without worrying about hitting arbitrary user limits.
• Flexibility: Run as many experiments and surveys as you need without incurring additional per-experiment costs.

Can you provide an example of how MTU works in practice?

Certainly! Let's consider this scenario within a single month:

In this scenario, you would be billed for 3 MTUs (Users A, B and C). This example demonstrates how our MTU model can be particularly cost-effective for businesses with high page view counts, such as e-commerce stores.

You're not charged extra for users who view many pages, only for those who see your tests or surveys.

How does MTU benefit my optimization strategy?

By using the MTU model, you can:

• Experiment Freely: Run multiple experiments without worrying about per-experiment costs.
• Optimize Spending: Pay only for users who contribute to your optimization insights.
• Scale Confidently: Grow your testing program in line with your business needs.
• Improve ROI: Ensure every dollar spent directly contributes to your optimization efforts.

How can I learn more about Mida.so's MTU-based plans?

We're here to help you understand how our MTU-based pricing can drive your optimization strategy forward.

To explore our plans and see how they can be tailored to your specific needs:

• Visit our pricing page for an overview of our plans.
• Schedule a demo with our team for a personalized walkthrough.
• Contact our sales team for detailed information and custom quotes.

Let Mida.so empower your experimentation journey with our effective MTU-based pricing!