Pay As You Grow

Fair, Simple Pricing with No Surprises

Billed Annually

Billed Monthly

Choose your monthly traffic:

25K
100K
200K
300K
400K
500K
1M
2M

SandboxRecommended

A sandbox to explore, perfect for small sites.

$0/month

Growth Recommended

Full-featured A/B testing to optimize and grow.

$199/month

Enterprise Recommended

Custom features and support for scaling.

Custom

SandboxRecommended

A sandbox to explore, perfect for small sites.

$0/month

Growth Recommended

Full-featured A/B testing to optimize and grow.

$299/month

Enterprise Recommended

Custom features and support for scaling.

Custom

Sandbox

A sandbox to explore, perfect for small sites.

$0/month

Free Plan Includes

25,000 Monthly Test Users

60 days data retention

30 MidaGX AI Credits (Monthly)

2 variants, tests, and goals

2 Active Projects

Essential A/B Testing Features

Basic targeting rules

AI Support Agent

START FOR FREE

Growth

Full-featured A/B testing to optimize and grow.

$199/month

Everything in Free, plus

100,000 Monthly Test Users

Unlimited data retention

Unlimited MidaGX AI Credits

Unlimited variants, tests, and goals

5 Active Projects

Advanced targeting rules

Post-segmentation filtering

Full 3rd-party integrations

Live Chat Support

START 15-DAY FREE TRIAL

Enterprise

Custom features and support for scaling.

Custom

Everything in GROWTH, plus

Unlimited Monthly Test Users

Unlimited Active Projects

SAML Single-Sign On (SSO)

Service Level Agreement (SLA)

Customized solutions

Dedicated CRO Consultant

Dedicated CSM

Dedicated developer

Priority support

TALK TO SALES

Forever Free

A sandbox to explore, perfect for small sites.

$0/month

Free Plan Includes

25,000 Monthly Test Users

60-days data retention

30 MidaGX AI Credits (Monthly)

2 variants, tests, and goals

2 Active Projects

Essential A/B Testing Features

Basic targeting rules

AI Support Agent

START FOR FREE

Growth

Full-featured A/B testing to optimize and grow.

$199/month

Everything in Free, plus

100,000 Monthly Test Users

Unlimited data retention

Unlimited MidaGX AI Credits

Unlimited variants, tests, and goals

5 Active Projects

Advanced targeting rules

Post-segmentation filtering

Full 3rd-party integrations

Live Chat Support

START 15-DAY FREE TRIAL

Enterprise

Custom features and support for scaling.

Custom

Everything in GROWTH, plus

Unlimited Monthly Test Users

Unlimited Active Projects

SAML Single-Sign On (SSO)

Service Level Agreement (SLA)

Customized solutions

Dedicated CRO Consultant

Dedicated CSM

Dedicated developer

Priority support

TALK TO SALES
Trusted by Thousands of Global Companies

Simple Pricing Structure

No geotargeting rules or experiment limits reserved for higher tiers. We have one paid plan, and you get everything! No upsells, no pressure to upgrade as you grow. Your pricing is grandfathered, because customers shouldn’t be punished for using the product more.

We’re busy building a better product. Patent paperwork can wait. 😏

Features

Sandbox

Growth

Enterprise

Monthly Tested Users (MTU)

25,000

100,000+

100,000+

User Seats

Unlimited

Unlimited

Unlimited

Active Projects per Account

2

5

Unlimited

Active Domain per Account

Unlimited

Unlimited

Unlimited

Active Experiences per Project

2

Unlimited

Unlimited

Active Goals Per Project

2

Unlimited

Unlimited

Active Secondary Goals Per Campaign

2

Unlimited

Unlimited

A/B Testing (Same URL)

Split URL Testing

AI Generative Experimentation (MidaGX)

30 / Month

Unlimited

Unlimited

Server-side Testing (SDK)

Multi Arm Bandit (Smart Optimization)

Website Visual Editor (No code)

HTML / JS / CSS Code Editor

Cross Domain Testing

Multipage Testing

Traffic Allocation

Number of Goals / Metrics

2

Unlimited

Unlimited

Concurrent Tests

2

Unlimited

Unlimited

Number of Variations

2 (Control + Variant)

Unlimited

Unlimited

AI-assisted goal verification & content suggestions

Download Summary Report

Share Report (No login required)

Version History

3

Unlimited

Unlimited

Campaign Scheduling

One-click Deploy Winning Variation

Live Deployment

Content Personalization

Segment Targeting Rule

Event Targeting Rule

Country Targeting Rule

Device Targeting Rule

OS Targeting Rule

Browser Targeting Rule

Traffic Source Targeting Rule

Returning User Targeting Rule

Language Targeting Rule

Time of Day Targeting Rule

Frequently asked questions

What is Monthly Tested Users (MTU)?

Tested users are individuals who visit your website and are included in any of the A/B tests you're conducting.

How does Mida count Monthly Tested Users (MTU)?

Mida counts an MTU when a unique visitor interacts with at least one active experiment within a billing month. Each user is counted only once per month, regardless of how many experiments they participate in or how many pages they view.

How does Mida affect my site speed?

Mida is designed to have minimal impact on your site speed. Our script is 10X smaller and faster than the competition (20KB vs 200KB++), keeping your website's performance smooth. You can see a detailed comparison of script and loading times here.

Can I use Mida for native Mobile Development?

It is in close beta for now. Contact us through email to get into the beta testing for free.

Can it run on my website (Webflow/Wix/Framer/etc)?

Mida works with almost all websites that allow the addition of custom HTML codes.

Can it run on funnel sites?

Yes, it works on funnel all websites that allows you to inject custom HTML codes to the HEAD section.

Do you support cross domain testing?

Yes, Mida supports cross-domain testing! You can use the same project snippet across different websites or domains. Add the unique project snippet to each site you want to test or track goals within the same project.

Do I need to pay separately for Live Deployment and Personalization?

No, it's all covered within the Growth plan. Our pricing plan doesn't charge you separately on features, it is purely a usage-based pricing model and all features are covered.

The A/B testing platform for people who
care about  website performance

Mida is 10X faster than anything you have ever considered. Try it yourself.