Fair, Simple Pricing with No Surprises
Billed Annually
Billed Monthly
A sandbox to explore, perfect for small sites.
Full-featured A/B testing to optimize and grow.
Custom features and support for scaling.
A sandbox to explore, perfect for small sites.
Full-featured A/B testing to optimize and grow.
Custom features and support for scaling.



No geotargeting rules or experiment limits reserved for higher tiers. We have one paid plan, and you get everything! No upsells, no pressure to upgrade as you grow. Your pricing is grandfathered, because customers shouldn’t be punished for using the product more.
We’re busy building a better product. Patent paperwork can wait. 😏
Monthly Tested Users (MTU)
25,000
100,000+
100,000+
User Seats
Unlimited
Unlimited
Unlimited
Active Projects per Account
2
5
Unlimited
Active Domain per Account
Unlimited
Unlimited
Unlimited
Active Experiences per Project
2
Unlimited
Unlimited
Active Goals Per Project
2
Unlimited
Unlimited
Active Secondary Goals Per Campaign
2
Unlimited
Unlimited
A/B Testing (Same URL)
Split URL Testing
AI Generative Experimentation (MidaGX)
30 / Month
Unlimited
Unlimited
Server-side Testing (SDK)
Multi Arm Bandit (Smart Optimization)
Website Visual Editor (No code)
HTML / JS / CSS Code Editor
Cross Domain Testing
Multipage Testing
Traffic Allocation
Number of Goals / Metrics
2
Unlimited
Unlimited
Concurrent Tests
2
Unlimited
Unlimited
Number of Variations
2 (Control + Variant)
Unlimited
Unlimited
AI-assisted goal verification & content suggestions
Download Summary Report
Share Report (No login required)
Version History
3
Unlimited
Unlimited
Campaign Scheduling
One-click Deploy Winning Variation
Live Deployment
Content Personalization
Segment Targeting Rule
Event Targeting Rule
Country Targeting Rule
Device Targeting Rule
OS Targeting Rule
Browser Targeting Rule
Traffic Source Targeting Rule
Returning User Targeting Rule
Language Targeting Rule
Time of Day Targeting Rule
Tested users are individuals who visit your website and are included in any of the A/B tests you're conducting.
Mida counts an MTU when a unique visitor interacts with at least one active experiment within a billing month. Each user is counted only once per month, regardless of how many experiments they participate in or how many pages they view.
Mida is designed to have minimal impact on your site speed. Our script is 10X smaller and faster than the competition (20KB vs 200KB++), keeping your website's performance smooth. You can see a detailed comparison of script and loading times here.
It is in close beta for now. Contact us through email to get into the beta testing for free.
Mida works with almost all websites that allow the addition of custom HTML codes.
Yes, it works on funnel all websites that allows you to inject custom HTML codes to the HEAD section.
Yes, Mida supports cross-domain testing! You can use the same project snippet across different websites or domains. Add the unique project snippet to each site you want to test or track goals within the same project.
No, it's all covered within the Growth plan. Our pricing plan doesn't charge you separately on features, it is purely a usage-based pricing model and all features are covered.
Mida is 10X faster than anything you have ever considered. Try it yourself.