Mida gives you Convert Pro-level features at Convert Growth pricing: multivariate testing, feature flags, unlimited deploys, personalization, AI-generated variants, and a 100K MTU free plan — all without slowing down your website.
Convert is strong at advanced targeting, post-segmentation, and technical testing depth. Mida is built for teams that want faster website experiments, simpler operation, and a lighter performance footprint.
Mida prioritizes a clean path from idea to variant to result, so teams can test more often without managing a complex experimentation stack.
Instead of starting every test from a blank editor, Mida helps generate and refine variants from a plain-language idea.
Mida's 15KB compressed script is designed for teams that treat page speed as part of conversion optimization.
Convert does a good job explaining targeting depth and reporting. Mida should be evaluated on speed, simplicity, and marketing autonomy.
Mida focuses on practical website targeting for marketing experiments. Convert markets deeper power-user targeting and segmentation.
Choose Mida when lightweight performance, AI-assisted setup, simple pricing, and marketer autonomy matter more than enterprise-grade configuration depth.
Yes. Mida supports website personalization for campaign, audience, source, and page-context use cases.
Mida's lightweight script is 10X SMALLER than Convert.com.
Yeah, we think it's crazy too.
Both Mida Growth and Convert Growth cost $299/mo annually. See what you actually get at each tier — and what Convert Growth locks behind a $420/mo Pro plan.
Mida Growth includes multivariate testing, feature flags, unlimited deploys, AI generation, and 100K free MTU — none of which are in Convert Growth.
Mida matches Convert Pro on multivariate, feature flags, and unlimited deploys — at $121/mo less — while also adding AI variants and a permanent free plan.
| Feature |
Growth
$299/mo annual
|
Convert Growth $299/mo annual | Convert Pro $420/mo annual |
|---|---|---|---|
| Free Plan | 100K MTU — free | ❌ | ❌ |
| AI Variant Generation | ✅ Unlimited | ❌ | ❌ |
| Script Size | 15KB compressed | 203KB + jQuery | 203KB + jQuery |
| Testing | |||
| Multivariate Testing | ✅ | ❌ Pro plan only | ✅ |
| A/B Split Testing | ✅ | ✅ | ✅ |
| Split URL Testing | ✅ | ✅ | ✅ |
| Features & Rollouts | |||
| Feature Flags | ✅ | ❌ Pro plan only | ✅ |
| Deploy Rollouts | Unlimited | 10 | 100 |
| Web Personalization | Unlimited | 10 (shared w/ deploys) | Included |
| Limits | |||
| Active Goals / Events | Unlimited | 30 | Unlimited |
| Active Domains | Unlimited | 10 | Unlimited |
| Active Projects / Experiences | 5 | 5 | 30 |
| Targeting & Tracking | |||
| Behavioral Targeting | ✅ | ✅ | ✅ |
| Cross-domain Testing | ✅ | ✅ | ✅ |
| Custom Segments / Segment Targeting | ✅ Included | 5 custom segments | 10 custom segments |
| Geotargeting / Country Targeting | ✅ Included | ❌ Not in Growth | ✅ |
| Event Targeting / Dynamic Triggers | ✅ Included | Limited: upon location run only | ✅ |
| Device / OS / Browser Targeting | ✅ | ✅ | ✅ |
| Traffic Source Targeting | ✅ | ✅ | ✅ |
| Language / Time of Day Targeting | ✅ | ✅ | ✅ |
| Cookie / Returning User Targeting | ✅ | ✅ | ✅ |
| Campaign Scheduling | ✅ | N/A | N/A |
Highlighted rows show where Convert Growth is either Pro-gated or meaningfully limited. Mida Growth includes the targeting rules in one plan.
Our benchmarks show Mida's script loads 2.5× faster than Convert's (LCP 490ms vs 1,230ms). Convert also ships jQuery — adding another 80KB+ your visitors download on every page. A/B testing scripts execute on your highest-value conversion pages. Every 100ms of extra delay is estimated to cost 1% in conversions.
Think of us as a wider part of your team: we can help provide support to build and QA your tests, so you can rest assured the tests are working as intended.
Simply use the 'Request for QA' function and we'll help you get your ideal test set up and running.
Make changes NOW without waiting for your dev team to make time!
Simply click and edit to make changes on your copy, image URL and styling
Drag-and-drop to reposition elements
Use AI to develop code and improve elements
“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”
Savannah Sarker
Onboarding Enablement Expert
“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”
Savannah Sarker
Onboarding Enablement Expert
Hoony Youn
We have been testing the Mida product for the past several months and your team has provided great support based on our requests and feedback.
May 9, 2026
Daniel G.
Exceptional A/B testing software. Highly recommend
Exceptional. Best tool available and affordable pricing. There is not a single thing I can fault. It's been game changing for our CRO and marketing operations generally.
Dec 22, 2025
Dom C.
Great tool, outstanding support.
I am writing this review because Mida has stood out as one of the best customer service experiences I have had. In a world where we are pushed to AI chatbots that link to help articles, Mida stands out by offering person-to-person solutions quickly, effectively, and impressively. Not only is the tool one of the best I have used, but when I get stuck, their team is an email away with STRONG support.
Jul 2, 2025
Milica A.
Light and fast A/B testing tool, easy to use - AMAZING support!
Amazing! Really like the team and I love the QA option—if something doesn't display correctly in a test, they'll either make the necessary edits to ensure it runs properly or even send us a video explaining how to fix it ourselves. That level of support is truly above and beyond. Can't stress enough how much I value their support!
Mar 13, 2025
Miro K.
10/10 Simple, Easy and Fast A/B testing tool.
10/10 Simple, Easy and Fast A/B testing tool. + the support is super fast and nice!
Nov 26, 2024
Anthony B.
Perfect replacement to Google Optimize
I have been looking for a replacement to the now defunct Google Optimize for a long time. I found that most alternatives were too pricey, or bloated with features I have no use for. Mida.so is brilliant at A/B testing websites, its simple and intuitive to get going with. The speed once the code is plugged in is blistering. And the reports it gives you are easy to understand. If you are looking for an alternative to Google Optimize, your search is over.
Oct 14, 2024
Hardik D.
Only Product that let’s you A/B test your website with Ease
My overall experience with Mida is overwhelmingly positive. It lets us A/B test our websites' copy and a whole bunch of other things without slowing down the website.
Oct 5, 2024
Ash S.
Good Starter for A/B Testing
The simplicity of the platform is on-point. The No-BS design really takes the complexity out of A/B testing
Sep 10, 2024
Jordan S.
My New Favorite A/B Testing Platform
My experience with Mida has been great! The platform is lightweight, integrates seamlessly with GA4, and has given me insights I wouldnt have had otherwise. I liked Mida's intuitive visual editor. It made setting up A/B tests incredibly easy, and allowed me to experiment without developer assistance.
Aug 27, 2024
Dean P
@thedeancorp
Really quite simple to use and didn't affect my site speed. I tried the free account for a while, then bought into it because it worked so well.
Aug 26, 2024
Tomas C.
The Best A/B Testing Tool
After Google Optimize was sunset, we tried VWO, AB Tasty, PostHog, and Plerdy, but none fully met our needs—they were either too complex, too costly, or lacked key features. Mida is different. It's easy to use, quick to set up, and provides all the reporting we need for fast decision-making. We’ve had no issues with it.
Aug 18, 2024
Verified Reviewer
A great GDPR-friendly option
Mida allows you to A/B test without pre-loading cookies and using expensive, server-side options. This was the biggest sell for us when we discovered Mida when they were exhibiting at a trade show. It's easy to set up, and works around cookies without invalidating experiments.
Jul 17, 2024
Jack A.
Great tool! Very nice.
It's been excellent so far, nice UI and code customization options.
Jun 18, 2024
Thaymisan C.
Easy to use!
The ease of use, how the user experience feels very natural and intuitive. The visual editor is the best part of Mida! Makes everything easy. Mida has been a great surprise for us!
Jun 12, 2024
Daniel M.
Easy to set up, easy to use
The ease of implementation is a crucial factor in the adoption of any AB testing tool. Mida's standout feature is its seamless integration with GTM, bypassing the need for complex CMS integrations. This not only simplifies the process but also democratizes the ability to configure tests, making it accessible to various team members regardless of their technical expertise. Furthermore, the lightweight nature of the Mida Script is commendable.
Jun 11, 2024
Elizabeth R.
Great Google Optimize Alternative
Was looking for a Google Optimize replacement with WYSIWYG editor for A/B tests, Mida has exceeded my expectations so far! Was so hard to find the product, only found on my 3rd pass of searching for alternatives
May 21, 2024
Harrison C.
A comprehensive A/B testing platform with 5 star support
We've set up a handful of A/B tests so far- the script runs smoothly without any flicker on our site. I also really like the visual editor and the reporting interface.
May 21, 2024
Conor D.
Great Product - Easy to Use
It's easy to set up and use. Friendly UI/UX and has all of the tools and capabilities you would want in an A/B testing platform.
May 20, 2024
Daniel N.
The best Google Optimize replacement
The closest replacement for Google Optimize: - Low cost and easy to implement. - Very quick to load. - Very easy to start testing. - Can use built-in analytics or connect to GA
Apr 22, 2024
Jennifer C.
Best AB testing tool ever
Amazing. Best AB testing tool ever! Super glad I found them - Easy to use - Responsive support team - Easily track conversions and goals Not a lot of cons - every concern was addressed by the support team
Feb 13, 2024
Finn G.
Excellent Google Optimize Alternative
Mida was super easy to setup on our client Shopify sites, and within no time at all we had tests up and running to validate the setup with data flowing through. The hypothesis creation is helpful for internally tracking experimentation and it was fairly straightforward to implement additional custom events such as Add to cart. Plus the super lightweight script means very fast test load times for the least bias.
Dec 20, 2023
Fra R.
Great option for A/B testing
Mida is a great tool. If you're looking to optimize your page, I highly recommend it. It's far easier to use than our previous tool—you can start your first test within minutes of logging in, saving us valuable time.
Dec 10, 2023
Nick V.
Gets the job done
Still love it. Switched from VWO after they moved to a paid-only model — Mida works as advertised and the free tier has all the features I need to run real tests on a small site.
May 6, 2026
James G.
Trust The Mida Touch!
I have been extremely satisfied with the tool. I was thrilled to discover it and it improved Conversion Rate on the very first landing page I threw at it significantly. It took about an hour to feel extremely comfortable with the tool and I started seeing value as soon as I launched my first experiment.
Dec 13, 2023
“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”
Savannah Sarker
Onboarding Enablement Expert
“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”
Savannah Sarker
Onboarding Enablement Expert
Yes. Multivariate testing and feature flags are listed as Pro-only features on Convert's pricing page ($420/mo annual). Mida Growth ($299/mo annual) includes both, along with unlimited deploy rollouts, unlimited web personalization, and unlimited active goals — none of which are unlimited on Convert Growth.
Convert Growth includes its targeting engine, but several targeting capabilities are limited compared with Convert Pro and Mida Growth. Convert Growth lists 5 custom segments per project, geotargeting is not included on Growth, and dynamic web triggers are limited to "upon location run only." Mida Growth includes segment targeting, event targeting, country targeting, device, OS, browser, traffic source, returning user, language, time of day, and cookie targeting in one plan.
No. Convert does not offer a free plan. Their paid plans start at $299/mo billed annually. Mida offers a permanent free Sandbox plan with up to 100,000 monthly tested users — no credit card, no expiry. You can run real A/B tests indefinitely before upgrading.
In our benchmark tests, Mida achieves an LCP of ~490ms vs Convert's ~1,230ms — 2.5× faster. Mida's script is 15KB compressed; Convert's is 203KB and also ships jQuery (+80KB), adding ~280KB total to every page load. See the full A/B testing tool speed benchmark.
No. Multivariate testing (MVT) is only available on Convert's Pro plan ($420/mo annual) — a $121/mo premium over their Growth plan. Mida Growth includes multivariate testing at $299/mo. If MVT is part of your testing roadmap, Mida covers it at the Growth price.
Convert Growth caps deploys at 10 and personalization at 10, shared across both features. Teams running active personalization alongside rollouts are forced to upgrade to Pro at $420/mo. Mida offers unlimited deploys and unlimited personalization on Growth — no shared limits, no forced upgrade.
No. Mida's Growth plan includes web personalization, feature flags, multivariate testing, deploy rollouts, AI variant generation, and behavioral targeting in one flat price. There are no add-ons and no separate modules. One plan, all features, usage-based pricing.
Tested users are individuals who visit your website and are included in any of the A/B tests you're conducting. See our visual guide to Monthly Tested Users (MTU).
Mida counts an MTU when a unique visitor interacts with at least one active experiment within a billing month. Each user is counted only once per month, regardless of how many experiments they participate in or how many pages they view. Learn how Mida counts Monthly Tested Users (MTU).
For most teams, 5 projects are more than enough. We typically see customers using 1–2 projects (for example, one for a landing site and one for an app). If you need more than 5 projects, you’re likely managing multiple sites or clients. Reach out to us about our Agency plan, which is better built for that use case.
Mida is designed to have minimal impact on your site speed. Our script is 15KB compressed and typically much smaller and faster than most competitors, keeping your website's performance smooth. You can see a detailed comparison of script and loading times A/B testing tool speed and script size benchmark.
It is in closed beta for now. Contact us through email to get into the beta testing for free.
Mida works with almost all websites that allow the addition of custom HTML codes.
Yes, it works on all website funnels that allow you to inject custom HTML codes to the HEAD section.
Yes, Mida supports cross-domain testing! You can use the same project snippet across different websites or domains. Add the unique project snippet to each site you want to test or track goals within the same project.
No, it's all covered within the Growth plan. Our pricing plan doesn't charge you separately on features, it's purely a usage-based pricing model with all features covered.
Yes. Mida supports flexible agency setups, depending on how you work with your clients and handle billing. Agency portal and multi-client account options in Mida.
Multivariate testing, feature flags, unlimited deploys, and personalization — all in Mida Growth at $299/mo. Or start free with 100K MTU, no credit card needed.
Mida.so is a super lightweight A/B testing tool to help you experiment, analyze and implement conversion strategies in minutes.
