Convert Growth$299/mo
Mida Free$0
$3,588
saved every year
The Convert.com alternative
Why pay for Convert when Mida is free?
Convert starts at $299 a month, billed yearly, for 100,000 tested users. Mida's free plan covers 100,000 tracked users every month. No trial clock, no card.
Free forever up to 100,000 monthly tracked users. No credit card.
Convert Growth, 100K tested users
$3,588/year
After a 15-day trial
Mida Free, 100K tracked users
$0/year
No time limit
Trusted by CRO teams worldwide
The problem
Convert has no free plan. The meter starts on day 16.
Convert gives you a 15-day trial. After that, the cheapest plan is Growth at $299 a month on a yearly contract, or $399 month to month. That's $3,588 before you know whether testing pays off on your site, and two weeks is barely enough time to finish one test.
Mida lets you run real tests on real traffic for free, for as long as you like.
What it costs
Same 100,000 tested users. One of them is free.
Convert's entry plan next to Mida at the same traffic. And when you need Convert's Pro features, Mida Growth costs less than Convert Pro.
Convert Growth$399/mo
Mida Free$0
$4,788
saved every year
Convert Pro$420/mo
Mida Growth$299/mo
$1,452
saved every year at 100K tested users, billed yearly
Convert prices are from convert.com/pricing, checked 16 October 2026. Mida prices are on our pricing page.
Their entry plan, our free plan
Everything most teams need. For $0.
If you're looking at Convert Growth, Mida's free plan covers what most teams use it for, at the same 100,000 monthly tracked users.
Convert Growth
Convert's cheapest plan
$3,588/year
$299/mo billed yearly, or $399/mo billed monthly
- 100,000 tested users a month
- 5 live experiences per project
- 30 goals per project
- A/B and split URL testing
- Visual and code editor
- Targeting, except geotargeting
- Email and chat support
15-day free trial, then paid
Mida Free
Real tests on your live site
$0forever
No time limit, no card
- 100,000 tracked users a month
- 3 live experiments
- Unlimited goals
- A/B, split URL and multipage testing
- Visual and code editor
- Device, location, language and source targeting
- Shareable result reports
- Unlimited seats
Start for free
No credit card
Need more than free? More live tests, more than one variant per test, serving the winner from Mida and unlimited report history are on Mida Growth: $299/month at 100,000 tracked users, the same price as Convert Growth. For heatmaps and recordings, Mida connects to Microsoft Clarity and Hotjar.
Every plan, side by side
Convert's plans, with Mida's next to them.
Convert Growth, Pro and Enterprise next to Mida Free and Mida Growth, at 100,000 tested users a month.
| Feature | Mida Free | Mida Growth | Convert Growth | Convert Pro | Convert Enterprise |
|---|---|---|---|---|---|
| Price and limits | |||||
| Price at 100K tested users, billed yearly | $0 | $299/mo | $299/mo | $420/mo | On request |
| Price at 100K tested users, billed monthly | $0 | $399/mo | $399/mo | $599/mo | Yearly only |
| How you start | Free forever | 15-day free trial | 15-day free trial | 15-day free trial | Sales call |
| Projects | 1 | 5 | 5 | 30 | Unlimited |
| Live experiments per project | 3 | Unlimited | 5 | Unlimited | Unlimited |
| Goals per project | Unlimited | Unlimited | 30 | 100 | 200 |
| Domains | No limit | No limit | 10 | Unlimited | Unlimited |
| Winning variants served to everyone | – | Unlimited | 10 | 100 | 300 |
| Testing | |||||
| A/B testing | ✓ | ✓ | ✓ | ✓ | ✓ |
| Split URL testing | ✓ | ✓ | ✓ | ✓ | ✓ |
| Multipage testing | ✓ | ✓ | – | ✓ | ✓ |
| Multivariate testing | – | ✓ | – | ✓ | ✓ |
| Cross-domain testing | ✓ | ✓ | ✓ | ✓ | ✓ |
| Server-side testing | – | ✓ | – | ✓ | ✓ |
| Multi-armed bandit | – | ✓ | – | ✓ | ✓ |
| Visual and code editor | ✓ | ✓ | ✓ | ✓ | ✓ |
| Mobile website testing | ✓ | ✓ | ✓ | ✓ | ✓ |
| Shopify theme and price testing | Split URL test | Split URL test | ✓ | ✓ | ✓ |
| Shopify shipping testing | – | – | ✓ | ✓ | ✓ |
| Heatmaps | Clarity, Hotjar | Clarity, Hotjar | ✓ | ✓ | ✓ |
| Targeting | |||||
| Device, browser and OS | ✓ | ✓ | ✓ | ✓ | ✓ |
| Traffic source and UTM | ✓ | ✓ | ✓ | ✓ | ✓ |
| Country, region and city | ✓ | ✓ | – | ✓ | ✓ |
| Language and time of day | ✓ | ✓ | ✓ | ✓ | ✓ |
| New vs returning visitors | ✓ | ✓ | ✓ | ✓ | ✓ |
| Event, cookie and custom attribute targeting | – | ✓ | ✓ | ✓ | ✓ |
| Start by JavaScript, wait for element, SPA | ✓ | ✓ | Page load only | ✓ | ✓ |
| Weather targeting | – | – | – | ✓ | ✓ |
| Keep tests from overlapping | – | ✓ | ✓ | ✓ | ✓ |
| Results | |||||
| Bayesian and frequentist stats | ✓ | ✓ | ✓ | ✓ | ✓ |
| Sequential testing | – | – | – | ✓ | ✓ |
| Segment results | Limited | ✓ | ✓ | ✓ | ✓ |
| Reset report data | ✓ | ✓ | – | ✓ | ✓ |
| Raw data export | – | ✓ | – | ✓ | ✓ |
| Change history | – | ✓ | – | ✓ | ✓ |
| Live event logs | ✓ | ✓ | ✓ | ✓ | ✓ |
| Report history | 60 days | Unlimited | Not listed | Not listed | Not listed |
| Team and security | |||||
| Seats | Unlimited | Unlimited | Not listed | Not listed | Not listed |
| Roles and launch approvals | ✓ | ✓ | Roles only | ✓ | ✓ |
| Google sign-in and two-factor login | ✓ | ✓ | ✓ | ✓ | ✓ |
| Single sign-on (SSO) | – | Enterprise | – | ✓ | ✓ |
| EU data hosting | ✓ | ✓ | ✓ | ✓ | ✓ |
| REST API and MCP server | ✓ | ✓ | ✓ | ✓ | ✓ |
| Support | |||||
| ✓ | ✓ | ✓ | ✓ | ✓ | |
| Live chat | AI agent | ✓ | ✓ | ✓ | ✓ |
| Phone | – | – | – | ✓ | ✓ |
| Account manager | – | Enterprise | – | ✓ | ✓ |
Convert plan contents and prices are from convert.com/pricing, checked 16 October 2026. "Not listed" means Convert's pricing page doesn't say.
Why teams pick Mida
Start free. Pay when it's working.
Free means free.
100,000 tracked users a month on the free plan. No trial clock, no card, no sales call.
Outgrow free? Skip the tiers.
Mida Growth has the testing features Convert puts on Pro, with no caps on goals or served winners, which even Convert Enterprise limits.
Track every goal.
Goals are unlimited on every Mida plan, free included. Convert Growth allows 30 per project.
Bring the whole team.
Unlimited seats on every plan. Nobody waits for a login to see the results.
A script that stays out of the way.
Mida's tag is about 15KB, so tests load fast and don't drag on Core Web Vitals.
One plan, every feature.
Mida Growth is priced on tracked users alone. No add-ons, no per-seat fees, no feature tiers.
FAQ
Questions about switching
Does Convert have a free plan?
No. Convert offers a 15-day free trial with no card. After that, its cheapest plan is Growth: $299/month billed yearly ($3,588 a year) or $399/month billed monthly, for 100,000 tested users a month.
What's included in Mida's free plan?
100,000 monthly tracked users, 3 live experiments, unlimited goals, A/B, split URL and multipage testing, the visual and code editors, audience and page targeting, shareable result reports and unlimited seats. There's no time limit and no card.
What are the limits of Mida's free plan?
One project, three live experiments at a time, one variant against the original in each test, 60 days of report history and 50,000 tracked events a day (pageviews don't count). Serving a winner from Mida, tests with more than one variant, multivariate tests, scheduling and personalization are on Growth.
How much does Mida cost if I outgrow the free plan?
Growth starts at $224/month billed yearly for 50,000 MTU and is $299/month at 100,000 MTU, the same as Convert Growth, with published prices up to 2 million MTU. Enterprise is custom-priced. See every tier on the pricing page.
How does Mida Growth compare with Convert Pro and Enterprise?
Multivariate testing, multipage testing, server-side testing, multi-armed bandit, change history and geotargeting are on Convert Pro, at $420/month billed yearly. Mida Growth includes all of them from $224/month. Mida Growth also has no cap on goals or served winners, where Convert Enterprise allows 200 goals per project and 300 deploys. Contract needs such as SAML single sign-on and an SLA are on Mida Enterprise.
Does Mida have heatmaps like Convert?
No. Mida focuses on testing. For heatmaps and session recordings, it connects to Microsoft Clarity and Hotjar, so you can watch how visitors behave in each variant.
Why pay to start?
Run your first tests on Mida's free plan, with 100,000 monthly tracked users. Upgrade when you need more.