"Simple and easy to use!"
"Exceeded my expectations!"
"Very fast load times!"

VWO is expensive. We are not.

Mida is a lightweight A/B testing tool that doesn't slow down your site, is easy to use, as powerful as VWO, and offers straightforward pricing model.

User ratingUser ratingUser ratingUser ratingUser ratingUser ratingUser ratingUser ratingUser ratingUser ratingUser ratingUser ratingUser ratingUser rating
5-star rating
4.7
Loved by CRO marketers
50K MTU Forever Free Plan

Simple Pricing

We don't force you to a higher plan just to access one or two key A/B testing features.

VWO

Plan Name

Growth

Growth

Number of Tested Users

100,000+

100,000+

Pricing

$149/m
billed annually

$549/m
billed annually

Charging Model

Traffic ONLY

Traffic + Features

Web Experimentation (A/B Test)

Unlimited Variations/Goals/Metrics

OS/User/Traffic Targeting

Download/Share Summary Report

Campaign Data Retention

Unlimited

Unlimited

Cross-domain Testing and Tracking

✅ Included

❌ Add-on $1,105/mo
(Pro plan)

Campaign Scheduling

✅ Included

❌ Add-on $1,105/mo
(Pro plan)

Personalize Text

✅ Included

❌ Add-on $1,747/mo (Enterprise plan)

Behavioral Targeting

✅ Included

❌ Add-on $1,747/mo (Enterprise plan)

Multivariate Testing

Coming soon

❌ Add-on $1,105/mo
(Pro plan)

Personalization for Web

✅ Included

❌ Add-on $454/mo
(Another product)

Deploy Rollouts for Web

✅ Included

❌ Add-on $181/mo
(Another product)

Feature Flags

✅ Included

❌ Add-on $2,864/mo
(Another product)

Forever free up to 50,000 visitors

Create new variations without writing a single line of code

Perfect for marketers who don’t want to rely on developers and prefer to deploy changes themselves. Start testing and optimizing without waiting on Alex, the frontend developer. We don't like him either.

Click, edit, and publish new variant

Dragging element and repositioning them around

Support custom Javascript and CSS editor

Our pixel is super small and FAST!

Mida script is at least 10 times smaller than most other A/B testing platforms. It load instantly without affecting your site performance and SEO ranking.

Script size is ridiculously small at 8kb

You won't feel a thing when it is doing its magic

Load instantly (almost... 20ms) on any sites

Why Choose Mida?

“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”

Savannah Sarker

Onboarding Enablement Expert

“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”

Savannah Sarker

Onboarding Enablement Expert

“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”

Savannah Sarker

Onboarding Enablement Expert

“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”

Savannah Sarker

Onboarding Enablement Expert

Frequently asked questions

What is Monthly Tested Users (MTU)?

Tested users are the individuals who visit your website and are included in any of the A/B tests you're conducting.

How does Mida affect my site speed?

Mida is designed to have minimal impact on your site speed. Our script is 10X smaller and faster than the competition (17KB vs 200KB++), keeping your website's performance smooth. You can see a detailed comparison of script and loading times here.

Can I use Mida for native Mobile Development?

It is in close beta now. Contact us through email to get into the beta testing for free.

Can it run on my website (Webflow/Wix/Framer/etc)?

Mida works with almost all websites that allows the addition of custom HTML codes.

Can it run on funnel sites?

Yes, it works on funnel all websites that allows you to inject custom HTML codes to the HEAD section.

Do you support cross domain testing?

Yes, Mida supports cross-domain testing! You can use the same project snippet across different websites or domains. Add the unique project snippet to each site you want to test or track goals within the same project.

Do I need to pay separately for Live Deployment and Personalization?

No, it was all covered within the Growth plan. Our pricing plan doesn't charge you separately on features, it is purely a usage-based pricing model and all features are covered.

A/B testing platform for people who
care about  website performance

Mida is 10X faster than everything you have ever considered. Try it yourself.