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A/A Testing

A/A Testing: A/A testing is a method used in website optimization where the same webpage or other marketing material is tested against itself. It is mainly conducted to check if the testing tools are working properly and not erroneously providing false results. It helps ensure the accuracy and reliability of A/B testing data, by confirming that any differences or changes in performance are not due to the testing setup or system errors.

A/B testing platform for people who cares about website performance

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