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Average Revenue per User (ARPU)

Average Revenue per User (ARPU): Average Revenue per User (ARPU) is a performance metric that illustrates the average revenue generated from each user or customer of your service or product within a specific time frame. It is calculated by dividing the total revenue made from customers or users by the total number of users within that time period. ARPU is used to analyze the growth trends of revenue and customer engagements.

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