Bounce rate: Bounce rate is a metric that represents the percentage of visitors who enter your website and then leave ("bounce") without viewing any other pages or taking any further action. It essentially means they have not interacted more deeply with the site. This metric is often used as an indicator of the quality or relevance of a page's content or user experience. The lower the bounce rate, the better, as it suggests that visitors are finding the page engaging and are more likely to explore other areas of your website.