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Cohort: A cohort is a group of users who share a common characteristic or experience within a designated time period. In marketing, cohorts are often used for analyzing behaviors and trends or making comparisons among groups. For example, a cohort could be all users who signed up for a newsletter in a specific month or people who made a purchase within the first week of visiting a website. This tool is useful in A/B testing and helps in understanding the impact of different factors on user behavior.

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