Control Group: A Control Group refers to a set of users in an A/B test who are exposed to the existing or 'control' version of your website, product, or marketing campaign. This group is used to compare the behavior and performance against those who experienced the new or ‘test’ version. It's a necessary component for A/B testing as it helps to establish a baseline and measure the impact of any changes.
This comprehensive checklist covers all critical pages, from homepage to checkout, giving you actionable steps to boost sales and revenue.