Get Started For FREE
Free forever 50,000 users

Hypothesis

Hypothesis: A hypothesis in marketing terms is an assumed outcome or predicted result of a marketing campaign or strategy before it is implemented. It is a statement that forecasts the relationship between variables, such as how a change in a marketing approach (like altering a CTA button color) might affect conversions. A hypothesis is typically based on research and data, and it's tested and validated through A/B testing or other forms of experimentation.

Download our free 100 point Ecommerce CRO Checklist

This comprehensive checklist covers all critical pages, from homepage to checkout, giving you actionable steps to boost sales and revenue.