Mida is the fastest A/B testing platform to get you started with website experiments.
Create a free account
Free up to 50,000 users

Hypothesis

Hypothesis: A hypothesis in marketing terms is an assumed outcome or predicted result of a marketing campaign or strategy before it is implemented. It is a statement that forecasts the relationship between variables, such as how a change in a marketing approach (like altering a CTA button color) might affect conversions. A hypothesis is typically based on research and data, and it's tested and validated through A/B testing or other forms of experimentation.

We automate your A/B testing processes with AI