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Multivariate Testing (MVT)

Multivariate Testing (MVT) is a process where multiple variables on a webpage are simultaneously tested to determine the best performing combinations and layouts. Unlike A/B testing that tests one change at a time, MVT allows you to test numerous changes and see how they interact with each other. The goal of MVT is to identify the most effective version of your webpage, considering all the different elements and their combinations. This could help improve a webpage's performance in terms of factors such as click-through rates, conversions, or any other key performance indicator.

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