Optimization in marketing terms refers to the process of making changes and adjustments to various components of a marketing campaign to improve its effectiveness and efficiency. These modifications may involve aspects such as website design, ad copy, SEO strategies or other marketing tactics. The goal is to improve the rate of conversions, maximize engagement, and achieve better results in relation to your business objectives.
This comprehensive checklist covers all critical pages, from homepage to checkout, giving you actionable steps to boost sales and revenue.
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