The only A/B testing tool that won't slow down your website performance. Get started for free.
Get started for FREE
No-code. Free forever.


Optimization in marketing terms refers to the process of making changes and adjustments to various components of a marketing campaign to improve its effectiveness and efficiency. These modifications may involve aspects such as website design, ad copy, SEO strategies or other marketing tactics. The goal is to improve the rate of conversions, maximize engagement, and achieve better results in relation to your business objectives.

A/B testing platform for people who cares about website performance

Mida is 10X faster than everything you have ever considered. Try it yourself.