Mida is the fastest A/B testing platform to get you started with website experiments.
Create a free account
Free up to 50,000 users


Probability is a statistical term that measures the likelihood of an event happening. In marketing, it's used to predict outcomes such as the chance a visitor will click a link, buy a product, or engage with content. It ranges from 0 (the event will definitely not happen) to 1 (the event will definitely happen). Interpreting probability can help to make informed decisions and optimize marketing strategies.

We automate your A/B testing processes with AI