Get Started For FREE
Free forever 50,000 users

Secondary Action

Secondary Action: A Secondary Action is an alternative operation that a user can take on a webpage apart from the primary goal or action. This can be actions like "Save for later," "Add to wishlist," or "Share with a friend." While the primary action is usually tied to conversions such as making a purchase or signing up, secondary actions are still important as they can lead to future conversions or drive other valuable behaviors on your site. It's a way of keeping users engaged even if they're not ready for the primary action yet.

Download our free 100 point Ecommerce CRO Checklist

This comprehensive checklist covers all critical pages, from homepage to checkout, giving you actionable steps to boost sales and revenue.