Split URL Testing, also known as A/B testing, is a method used to compare two versions of a webpage to see which one performs better. In this test, the traffic to your website is divided between the original webpage (version A) and a different version of the webpage (version B) to see which one leads to more conversions or achieves your designated goal more effectively. The webpage that achieves the higher conversion rate is typically the winner. This type of testing is useful for making decisions about changes to your website and improving its effectiveness.