Usability Testing: This a technique used to evaluate a product or website by testing it on users. It involves observing users as they attempt to complete tasks using the product, typically while they're thinking out loud. The aim is to identify usability problems, collect qualitative and quantitative data and determine the satisfaction of the user with the product. This practice helps ensure that a product or site is easy to use and navigate, thereby increasing the likelihood of user engagement and conversion.
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