Mida is the fastest A/B testing platform to get you started with website experiments.
Create a free account
Free up to 50,000 users


Variation in marketing is a version of a webpage, ad, or any other part of a marketing campaign that is slightly different from the original. During A/B testing, different variations are used to see which performs better with your audience. For example, you might create two versions of an email campaign with different subject lines to see which one gets more opens. This process of testing different variations helps to optimize your marketing efforts for best results.

We automate your A/B testing processes with AI