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Simple Analytics vs. Plausible vs. Umami vs. PiwikPro vs. Fathom Analytics: Choosing the Right Analytics (2024)

Donald Ng
October 3, 2023
5-star rating
Reviews on Capterra

Are you planning to incorporate analytics while creating your personal or company website? 

If so, you may be considering platforms like Simple Analytics, Plausible, Umami, PiwikPro, or Fathom Analytics. All of these platforms offer unique advantages and disadvantages.

In this comparison guide, we will explore these tools based on feedback from users in the community.

1. Simple Analytics

Simple Analytics press page

Simple Analytics is a lightweight, privacy-focused analytics tool. It respects the users' privacy by not using cookies and yet collects valuable statistics. The interface is clean and straightforward, making it easier for beginners to understand analytics data.

New update 2024: They also recently released a new chat with your analytics, you can give the demo a try at Simple Analytics AI. You can read more on how they launch it at Simple Analytics blog which is a pretty cool story!


- AI chat with your analytics

- Privacy-focused, no use of cookies

- Easy-to-use and understand interface

- Real-time data

- Data can be downloaded as CSV

- Ad-blocker friendly


- Limited features compared to other analytics tools

- Not a free tool (starts at $9 per month for 10,000 data points)

Community thoughts: 

"Simple Analytics is really simple to use. All the data are in one place and it's really easy to understand even for a beginner."

2. Plausible

Plausible Analytics new logo

Plausible is an open-source, lightweight, and privacy-friendly web analytics alternative. It does not use cookies, meaning you don't need a cookie banner on your site.

New update 2024: Plausible have updated their pricing model and added a new Business plan that includes Custom Properties, Funnels (removed from Growth), Ecommerce revenue attribution.


- Open-source and privacy-friendly

- Lightweight and easy-to-use

- Real-time data

- GDPR, CCPA compliant

- Can be self-hosted


- Contract necessary for the hosting

- Not a free tool (Growth plan starts at $9 per month for 10k monthly pageviews)

- Limited integrations

Community thoughts: 

"Plausible works well, but it is paid. But if you can self-host it, it's great. Especially if you don't need the complexity of GA, it's so much clearer and easier to understand."

3. Umami

Umami is a simple, easy-to-use, open-source web analytics solution. It provides website owners with essential insights about their website traffic in a clean and straightforward way. It can be self-hosted and is a great alternative for those looking for privacy-friendly options.


- Simple and clean design

- Open-source and customizable

- Privacy-focused, no cookies used

- Can be self-hosted

- Free to use


- May require technical knowledge to set up self-hosting

- No option for event tracking

- Limited features compared to full-fledged analytics tools

Community thoughts: 

"I use Umami, self-hosted on Planetscale and Vercel. It works well for my use case."

4. Piwik Pro (Matomo)

Piwik PRO Integrations

Piwik Pro offers a feature-rich suite of analytics tools. It provides customizable and comprehensive solutions, including tag management and consent management. It respects user-privacy, aligning compliance with GDPR.


- Feature-rich, customizable solutions

- Privacy-friendly

- Offers a free version

- Open-source

- Self-hosting option available


- Requires technical skills for setup and customization

- Not as user-friendly as some alternatives

- Free version still has action limit

Community thoughts: 

"Matomo (formerly Piwik) works great. It's self-hosted, which makes GDPR compliance much easier."

5. Fathom Analytics

File:Fathom-analytics-software-logo.png - Wikimedia Commons

Fathom Analytics is a popular privacy-focused website analytics tool. It presents extremely simple and legible stats while giving you everything you need to understand your website performance.


- Simple and easy-to-use interface

- Privacy-focused and GDPR compliant

- Real-time data

- Easy setup


- Limited features compared to other analytics tools

- Not a free tool (starts from $14 per month for 100,000 monthly pageviews)

Community thoughts: 

"Fathom Analytics has been great. Doesn’t have a free tier, which might turn some people off, but it's perfect for my websites."


Choosing the right website analytics tool depends on your specific needs and priorities. If privacy and simplicity are your main concerns, you might prefer options like Simple Analytics, Plausible, Umami, or Fathom Analytics.

On the other hand, if you want a more comprehensive tool, Piwik Pro might suit your requirements better. Check out these tools, review their offerings, and make an informed decision based on what fits your project best.


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