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Can I Split Test Two Versions of a Page Without Changing the URL?

Donald Ng
October 2, 2023
5-star rating
Reviews on Capterra

Sometimes, you just want to change a single element on your webpage to see how it impacts user behavior. But the question is, can you do that without changing the entire URL or in a more technical term, A/B testing?

Let's break it down.

What is A/B Testing?

A/B Testing, also known as split testing, is a kind of experiment where you pit two versions of your page (version A and version B) against each other to find out which one performs better. It's like conducting a race between two teams where the finish line is user satisfaction.

Do I Need a Different URL for Each Page Version?

Well, the answer to this popular question is a resounding no. You absolutely don't need to churn out new URLs for every version of your page. Sounds flipping awesome, right?

With modern A/B testing tools, you can run your tests on the same URL. You just make modifications to your webpage elements like headlines, calls to action, images, font, etc., and your A/B testing tool will automatically direct your users to various versions of your page without changing the URL.

How Does This Work?

Technology, mate. A/B testing tools serve different variations to your users under the same URL serves. When a user sends a request to your site, the A/B testing tool quickly assesses which version of the page to show them. The user doesn't know this is happening, and their experience remains seamless.

Why Should You A/B Test With One URL?

1. SEO Benefit: Having one URL means you're not splitting your page authority and link equity between different versions.
2. Reduced Complexity: When you're dealing with multiple URLs, it can be easy to lose track or make errors. With a single URL, things are just more comfortable.
3. User Experience: Users don't get confused or skeptical with varying URLs. They won't even realize they're part of an experiment.

To get the most out of your split testing, remember to only test one element at a time, and ensure the testing period is long enough to provide conclusive results.


With all this information at your fingertips, you're ready to start testing. You can deploy A/B testing manually, but to make this process automated and more effective, you might want to consider using an A/B testing tool.

Speaking of which, you might want to check out Mida, our AI-powered A/B testing platform. Mida makes it super easy to automate A/B tests, and frees you up to focus on creating great content. The best part? You can try it free for up to 50k unique users.

So, ready to split test without changing your URL? Let's do this!

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