Instead of just showing the full product description, try highlighting the key benefits or features of each product as bullet points right in the collection page grid.
This allows shoppers to quickly scan and compare the most important aspects of each product without having to dive into the individual product pages. It provides helpful information to aid their browsing and selection process.
The test here shows this change resulted in a significant 3.74% increase in RPV (revenue per visitor), likely due to customers being able to find the right products for their needs more easily.
Consider testing a similar treatment of surfacing key product benefits or features in your own product listing pages or search results. Anything you can do to help customers zero in on the best products for them can pay off in higher conversions and revenue.
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