Social proof is a powerful psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation. Testimonials are a great way to leverage this and build trust.
Consider A/B testing the addition of a short customer testimonial quote below the main hero section, attributed to well-known brands the audience would recognize. The testimonial should succinctly highlight a key benefit or positive experience with the product/service.
Seeing that "30,000+ Customers Who Love Us" and reading a glowing, specific quote from a respected brand they know could provide the social proof needed to drive a 9.45% increase in RPV (Revenue Per Visitor) as indicated by the test results.
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