Adding trust badges near the Add to Cart button can help alleviate customer concerns and increase their confidence in making a purchase. Common trust badges highlight things like free shipping, easy returns, secure checkout, and money-back guarantees.
In this case, the variant design includes three key trust badges right below the Add to Cart button:
By prominently displaying these trust factors at the point of purchase, it removes friction and objections the customer may have. The test results show this led to a 1.83% increase in RPV (revenue per visitor).
Consider testing the addition of relevant trust badges on your own product pages, especially near the Add to Cart buttons. Focus on the key messages that will resonate most with your audience to maximize the conversion impact.
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