Because experimentation only works when teams are actually able to do it.
Over the past few years, A/B testing has quietly become harder to practice. Tools have grown heavier, pricing has moved upmarket, and “free” has increasingly meant restricted, temporary, or unusable in real workflows. For many teams, experimentation now requires approvals, developer time, or long-term contracts before any learning happens.
Mida was built as a response to that reality.
We believe you should be able to run real experiments, see real results, and understand the value of a product before you’re asked to commit to it financially.
That’s why Mida has a free plan that is intentionally functional. It’s not a demo, and it’s not designed to push you into an upgrade after a few clicks. It exists so marketers can test ideas, learn from data, and build momentum without friction.
If Mida becomes part of how your team works, paying for it will make sense. If it doesn’t, you shouldn’t have to justify the cost.
The end of Google Optimize left many teams without a lightweight, practical testing tool. What replaced it often came with trade-offs: complex setups, fragile visual editors, or pricing models designed for large organisations.
Mida takes a different approach. It allows teams to create and launch experiments quickly, generate meaningful variants using AI, and iterate without relying on developers or maintaining brittle visual changes. The focus is on speed, reliability, and clarity rather than feature volume.
Mida is free up to 25,000 monthly tested users. That limit exists to keep the product sustainable while remaining accessible to the teams that need it most.
As your experimentation programme grows, upgrading unlocks higher limits and advanced capabilities. Until then, the free plan gives you room to explore, learn, and improve without pressure.
---
Click here to get started for free. Up to 25,000 monthly tested users.
Mida is 10X faster than anything you have ever considered. Try it yourself.
Mida.so is a super lightweight A/B testing tool to help you experiment, analyze and implement conversion strategies in minutes.
.svg)
