The only A/B testing tool that won't slow down your website performance. Get started for free.
Get started for FREE
No-code. Free forever.
Min read

How much is AB Tasty?

Donald Ng
May 2, 2024
5-star rating
Reviews on Capterra

AB Tasty is a popular A/B testing and personalization platform that helps businesses optimize their websites and digital experiences. However, like many enterprise-level tools, AB Tasty’s pricing is not readily available on their website.

In this article, we’ll dive into the available information to give you a better understanding of how much AB Tasty might cost for your business.

Pricing Model

AB Tasty operates on a custom pricing model, which means that the cost of their services varies depending on your specific needs and requirements. Factors that influence the pricing include the volume of traffic your website receives, the number of tests you want to run, and the level of support and features you need.

To get an accurate quote, you’ll need to contact AB Tasty directly and provide them with details about your business and testing goals. They offer a demo upon request, which can help you better understand the platform and its capabilities before committing to a plan.

Estimated Pricing

While AB Tasty doesn’t publicly disclose their pricing, some sources and user reviews provide a rough estimate of what you can expect to pay. According to a Reddit user, AB Tasty’s pricing starts at around $60,000 per year, making it the most affordable option compared to alternatives like Optimizely and VWO.

However, it’s important to note that this is just an estimate, and the actual cost may vary significantly based on your specific needs. For businesses with high traffic volumes or complex testing requirements, the price could be much higher.

User Feedback

Despite the lack of transparency in pricing, AB Tasty generally receives positive reviews from its users. Many praise the platform for its robust features, user-friendly interface, and excellent customer support.

However, some users have reported issues with load times, which can be a concern for businesses focused on website performance. Additionally, while AB Tasty’s personalization and recommendation engine is highly regarded, some users have found it to be more complex and time-consuming to set up compared to other tools.


While AB Tasty is a powerful A/B testing and personalization platform, its custom pricing model and lack of transparency can make it difficult to determine the actual cost for your business.

Based on user feedback and estimates, AB Tasty’s pricing likely starts at around $60,000 per year, making it a significant investment for most businesses.

If you’re looking for a more affordable alternative to AB Tasty, consider Mida. Mida offers a lightweight (20 KB) A/B testing and personalization at a fraction of the cost of enterprise-level tools like AB Tasty and Optimizely.

With plans starting at just $149 per month and a free tier for up to 50,000 unique users, is an excellent choice for businesses of all sizes looking to optimize their websites and improve conversions.

A/B testing platform for people who
care about  website performance

Mida is 10X faster than everything you have ever considered. Try it yourself.