One plan. Every feature. Unlimited AI experiments. No credit counter.
Kameleoon splits its platform across two tiers. The Starter plan at $495/month gives you only PBX — no code editor, no personalization, no feature management — and caps you at 50,000 tested users and roughly 10 AI experiments per month. The full Kameleoon product is Enterprise, with custom pricing. Mida has one Growth plan at $299/month on annual billing that includes everything: AI experimentation, visual and code editors, personalization, feature flags, 100,000 tested users, and five projects.
Mida Growth includes AI experimentation, the visual editor, the code editor, personalization, feature flagging, and unlimited MidaGX AI credits — all in one plan. Kameleoon's Starter plan is PBX only. Features like the code editor, personalization, and feature management require Kameleoon Enterprise.
Kameleoon Starter gives you 30 AI credits per month — roughly 10 experiments. Mida Growth gives you unlimited MidaGX AI credits. At $299/month annually, Mida costs less and removes the experiment ceiling entirely.
Kameleoon Starter covers 50,000 monthly tested users. Mida Growth covers 100,000. And Mida's free Sandbox plan is permanently free at 100,000 MTU — Kameleoon's free option is a 30-day trial only.
The Kameleoon Starter plan is a PBX product, not the full experimentation suite. Before comparing prices, confirm which Kameleoon tier actually covers what your team needs.
Kameleoon Starter is a PBX-only plan. It does not include the JavaScript and CSS code editor, advanced personalization, feature management and rollout, or mobile app testing. Mida Growth includes AI experimentation, visual editing, code editing, personalization, and feature flagging in one plan.
Yes. MidaGX lets you describe a change in plain language, upload a screenshot, or import a Figma design, and AI generates a live variant on your website. The workflow is comparable to Kameleoon's PBX. The difference is that Mida includes unlimited AI usage on paid plans rather than metering it with monthly credits.
Kameleoon's base Starter tier includes 30 credits. At an average of 3 credits per experiment, that supports roughly 10 AI-generated tests per month. Once exhausted, you wait for the next cycle or upgrade to a higher credit tier. Mida has no equivalent cap on paid plans.
Yes. Mida's Sandbox plan is permanently free with 100,000 monthly tested users. Kameleoon's free option is a 30-day trial with limited credits. There is no ongoing free tier after the trial.
Kameleoon Starter is a PBX-only plan. The full product is Enterprise.
Plan
Growth
Starter (PBX only)
Monthly Tested Users
100,000
50,000 per plan
Pricing (at 100K MTU)
$299/month
billed annually
$990/month
2 × $495 Starter plans
AI Experiment Credits
Unlimited (MidaGX)
~10/month
30 credits ÷ 3 per experiment
Free Plan
✅ Permanent (100K MTU)
❌ 30-day trial only
Projects Included
5
1 per Starter plan
Web A/B Testing
✅
✅
AI Experiment Builder (Prompt-to-Variant)
✅ MidaGX — unlimited
✅ PBX — credit-capped
Figma Design Import
✅
✅
Visual Editor
✅
❌ Enterprise only
JS / CSS Code Editor
✅
❌ Enterprise only
Web Personalization
✅
❌ Enterprise only
Feature Flags & Rollouts
✅
❌ Enterprise only
URL Redirect Testing
✅
✅
Cross-domain Testing
✅
✅
Mida Growth gives your team the visual editor, code editor, AI experimentation, personalization, and feature flags in one plan. You do not need to contact sales to unlock features your competitors include as standard.
Unlimited MidaGX AI credits on all paid plans
Visual editor, code editor, and AI workflow in one tool
Personalization and feature flags included — not gated behind Enterprise
Mida's testing script is 15KB compressed — at least 10× smaller than most A/B testing platforms. It loads instantly without affecting page speed or Core Web Vitals.
15KB compressed — ridiculously small
No impact on SEO ranking or Core Web Vitals
Loads in ~20ms on any website
Hoony Youn
We have been testing the Mida product for the past several months and your team has provided great support based on our requests and feedback.
May 9, 2026
Daniel G.
Exceptional A/B testing software. Highly recommend
Exceptional. Best tool available and affordable pricing. There is not a single thing I can fault. It's been game changing for our CRO and marketing operations generally.
Dec 22, 2025
Dom C.
Great tool, outstanding support.
I am writing this review because Mida has stood out as one of the best customer service experiences I have had. In a world where we are pushed to AI chatbots that link to help articles, Mida stands out by offering person-to-person solutions quickly, effectively, and impressively. Not only is the tool one of the best I have used, but when I get stuck, their team is an email away with STRONG support.
Jul 2, 2025
Milica A.
Light and fast A/B testing tool, easy to use - AMAZING support!
Amazing! Really like the team and I love the QA option—if something doesn't display correctly in a test, they'll either make the necessary edits to ensure it runs properly or even send us a video explaining how to fix it ourselves. That level of support is truly above and beyond. Can't stress enough how much I value their support!
Mar 13, 2025
Miro K.
10/10 Simple, Easy and Fast A/B testing tool.
10/10 Simple, Easy and Fast A/B testing tool. + the support is super fast and nice!
Nov 26, 2024
Anthony B.
Perfect replacement to Google Optimize
I have been looking for a replacement to the now defunct Google Optimize for a long time. I found that most alternatives were too pricey, or bloated with features I have no use for. Mida.so is brilliant at A/B testing websites, its simple and intuitive to get going with. The speed once the code is plugged in is blistering. And the reports it gives you are easy to understand. If you are looking for an alternative to Google Optimize, your search is over.
Oct 14, 2024
Hardik D.
Only Product that let’s you A/B test your website with Ease
My overall experience with Mida is overwhelmingly positive. It lets us A/B test our websites' copy and a whole bunch of other things without slowing down the website.
Oct 5, 2024
Ash S.
Good Starter for A/B Testing
The simplicity of the platform is on-point. The No-BS design really takes the complexity out of A/B testing
Sep 10, 2024
Jordan S.
My New Favorite A/B Testing Platform
My experience with Mida has been great! The platform is lightweight, integrates seamlessly with GA4, and has given me insights I wouldnt have had otherwise. I liked Mida's intuitive visual editor. It made setting up A/B tests incredibly easy, and allowed me to experiment without developer assistance.
Aug 27, 2024
Dean P
@thedeancorp
Really quite simple to use and didn't affect my site speed. I tried the free account for a while, then bought into it because it worked so well.
Aug 26, 2024
Tomas C.
The Best A/B Testing Tool
After Google Optimize was sunset, we tried VWO, AB Tasty, PostHog, and Plerdy, but none fully met our needs—they were either too complex, too costly, or lacked key features. Mida is different. It's easy to use, quick to set up, and provides all the reporting we need for fast decision-making. We’ve had no issues with it.
Aug 18, 2024
Verified Reviewer
A great GDPR-friendly option
Mida allows you to A/B test without pre-loading cookies and using expensive, server-side options. This was the biggest sell for us when we discovered Mida when they were exhibiting at a trade show. It's easy to set up, and works around cookies without invalidating experiments.
Jul 17, 2024
Jack A.
Great tool! Very nice.
It's been excellent so far, nice UI and code customization options.
Jun 18, 2024
Thaymisan C.
Easy to use!
The ease of use, how the user experience feels very natural and intuitive. The visual editor is the best part of Mida! Makes everything easy. Mida has been a great surprise for us!
Jun 12, 2024
Daniel M.
Easy to set up, easy to use
The ease of implementation is a crucial factor in the adoption of any AB testing tool. Mida's standout feature is its seamless integration with GTM, bypassing the need for complex CMS integrations. This not only simplifies the process but also democratizes the ability to configure tests, making it accessible to various team members regardless of their technical expertise. Furthermore, the lightweight nature of the Mida Script is commendable.
Jun 11, 2024
Elizabeth R.
Great Google Optimize Alternative
Was looking for a Google Optimize replacement with WYSIWYG editor for A/B tests, Mida has exceeded my expectations so far! Was so hard to find the product, only found on my 3rd pass of searching for alternatives
May 21, 2024
Harrison C.
A comprehensive A/B testing platform with 5 star support
We've set up a handful of A/B tests so far- the script runs smoothly without any flicker on our site. I also really like the visual editor and the reporting interface.
May 21, 2024
Conor D.
Great Product - Easy to Use
It's easy to set up and use. Friendly UI/UX and has all of the tools and capabilities you would want in an A/B testing platform.
May 20, 2024
Daniel N.
The best Google Optimize replacement
The closest replacement for Google Optimize: - Low cost and easy to implement. - Very quick to load. - Very easy to start testing. - Can use built-in analytics or connect to GA
Apr 22, 2024
Jennifer C.
Best AB testing tool ever
Amazing. Best AB testing tool ever! Super glad I found them - Easy to use - Responsive support team - Easily track conversions and goals Not a lot of cons - every concern was addressed by the support team
Feb 13, 2024
Finn G.
Excellent Google Optimize Alternative
Mida was super easy to setup on our client Shopify sites, and within no time at all we had tests up and running to validate the setup with data flowing through. The hypothesis creation is helpful for internally tracking experimentation and it was fairly straightforward to implement additional custom events such as Add to cart. Plus the super lightweight script means very fast test load times for the least bias.
Dec 20, 2023
Fra R.
Great option for A/B testing
Mida is a great tool. If you're looking to optimize your page, I highly recommend it. It's far easier to use than our previous tool—you can start your first test within minutes of logging in, saving us valuable time.
Dec 10, 2023
James G.
Trust The Mida Touch!
I have been extremely satisfied with the tool. I was thrilled to discover it and it improved Conversion Rate on the very first landing page I threw at it significantly. It took about an hour to feel extremely comfortable with the tool and I started seeing value as soon as I launched my first experiment.
Dec 13, 2023
Kameleoon Starter is a PBX-only plan. It does not include the JavaScript and CSS code editor, advanced personalization, feature management and rollout, or mobile app testing. Mida Growth includes AI experimentation, visual editing, code editing, personalization, and feature flagging in one plan at $399/month (or $299/month billed annually).
Yes. MidaGX lets you describe a change in plain language, upload a screenshot, or import a Figma design, and AI generates a live variant on your website. The workflow is comparable to Kameleoon's PBX. The key difference is that Mida includes unlimited AI usage on paid plans rather than metering it with monthly credits. Learn more about MidaGX.
Kameleoon's base Starter tier includes 30 credits per month. At an average of 3 credits per experiment, that supports roughly 10 AI-generated tests before the credits are exhausted. Once used up, you either wait for the next billing cycle or upgrade to a higher credit tier at additional cost. Mida has no equivalent cap on paid plans.
Yes. Mida's Sandbox plan is permanently free with 100,000 monthly tested users. Kameleoon's free option is a 30-day trial with limited credits. There is no ongoing free tier after the trial ends.
Tested users are individuals who visit your website and are included in any of the A/B tests you're conducting. Mida counts an MTU when a unique visitor interacts with at least one active experiment within a billing month. See our visual guide to Monthly Tested Users (MTU).
Mida is designed to have minimal impact on your site speed. Our script is 15KB compressed — typically much smaller and faster than most competitors. You can see a detailed comparison in our A/B testing tool speed and script size benchmark.
No. Personalization, feature flags, and live deployment are all covered within the Mida Growth plan. Pricing is purely usage-based (MTU) with all features included — no per-feature upsells.
Yes. Mida works with almost all websites that allow custom HTML injection — including Shopify, WordPress, Webflow, Wix, Framer, and ClickFunnels.
Unlimited AI experiments, visual editor, code editor, personalization, and feature flags — all in Mida Growth at $299/month annually.
Mida.so is a super lightweight A/B testing tool to help you experiment, analyze and implement conversion strategies in minutes.
