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Run more experiments with AI.
In minutes, not weeks.

You already have great test ideas, Mida helps you launch them faster.
Just tell it what to change, and it builds your experiment for you.

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From idea to live test. Instantly.

Mida’s Generative Experimentation (GEX) takes the pain out of experiment setup. Instead of digging into code or tagging elements manually, you just describe the change and Mida builds the test variation for you.

Describe what you want or even draw on screen to tell AI what you need.

Creates and applies the change directly in the visual editor, ready to publish.

A fully functional A/B test — live in minutes, connected to GA4 and your analytics stack.

No developers. No delays. No complexity.

Mida's script is at least 10 times smaller than most other A/B testing platforms. It load instantly without affecting your site performance and SEO ranking.

Write what you want changed, Mida turns it into an editable test.

Build even complex visual or code experiments instantly.

Works with any website: Shopify, Webflow, WordPress, Framer, or custom-built.

Designed for teams who already have ideas

Mida doesn’t replace your creativity, it amplifies it. You bring the hypothesis. Mida handles the heavy lifting of implementation.

No waiting on developers

No coding required

No complex configurations

Frequently asked questions

Does generative experimentation provide ideas to test?

You can start with a vague idea or simple prompt — and the AI will figure out variations for you. It doesn’t generate full experiment strategies or hypotheses, but it helps you activate ideas fast by turning loose thoughts into real testable changes.

Just like vibe coding. Is this vibe experimentation?

You could say that. GEX turns your vibes, prompts, or loose ideas into live experiments.

Do you offer a monthly plan?

Yes, our Growth plan is available with monthly billing.

What is an AI credit used in GEX?

AI credits are what power GEX’s generative capabilities. Each time you ask the AI to create or modify a variation — for example, “create a black friday banner that...” or “make my navigation bar sticky” — it uses one credit.

Can I bring forward my unused AI credits?

Unused AI credits don’t roll over to the next billing cycle, they reset each month to keep things fair and simple.

Why use GEX when I can just use the visual editor in Mida?

The visual editor is great when you already know what to change. GEX goes a step further — it helps you create variations instantly from a simple prompt. Instead of manually tweaking text or layout, you can describe what you want (“make it more minimal” or “highlight the value better”) and GEX generates ready-to-test versions for you.

How is GEX different from other A/B testing tools with AI?

Most tools use AI for simple copywriting or small design tweaks. GEX focuses on activation. It studies your website’s structure, layout, and stack — then generates accurate, on-brand changes that match (and often exceed) what you had in mind. It's magical.

Can GEX eliminate the need for developers?

Not entirely! But it greatly reduces your dependency on them. GEX handles most on-page changes automatically, so you can launch and iterate experiments without waiting for dev time. For complex or backend-level changes, developers are still valuable.

The A/B testing platform for people who
care about  website performance

Mida is 10X faster than anything you have ever considered. Try it yourself.