Wingify Growth$565/mo
Mida Growth (50K)$224/mo
$4,092
saved every year, 60% less, with double the traffic
VWO and AB Tasty are now Wingify, and heading upmarket. Mida keeps the Enterprise features and drops the Enterprise bill.
Compare the cost
✦ The Wingify (formerly VWO and AB Tasty) alternative
Mida gives you Wingify wings.
Wingify keeps API access, report segmentation, custom event targeting and personalized text for its Enterprise plan. Mida Growth includes all of them from $224/month, about a quarter of what Wingify charges for Growth.
Enterprise features. Growth-plan price.
Free forever up to 100,000 monthly tested users. No card required.
Observation
Renewal quote went up after the merger. Keep the features, change the vendor.
See what you'd save →Trusted by CRO teams worldwide
The Problem
Wingify is flying upmarket. Not every team is flying with it.
VWO swallowed AB Tasty and grew a bigger appetite: together they're now Wingify, one company built around enterprise contracts. The free plan is gone, the best features sit on the top tier, and teams tell us their renewal quotes keep climbing. If your account suddenly feels too small to matter, you're exactly who Mida is built for.
Mida keeps the Enterprise features and drops the Enterprise price tag.
What it costs
Same traffic. A quarter of the bill.
Wingify's Growth plan next to Mida Growth, both billed annually. Wingify Growth is its entry plan, and Mida Growth still includes Wingify's Enterprise features.
Wingify Growth$786/mo
Mida Growth$224/mo
$6,744
saved every year, 72% less
Wingify Growth$1,118/mo
Mida Growth$299/mo
$9,828
saved every year, 73% less
Wingify prices are from its in-app upgrade page for Web Experimentation & Rollout, billed annually, checked 12 October 2026. Wingify lists no price for Growth above 100,000 MTU, or for Pro and Enterprise at any traffic. Mida prices are on our pricing page.
Their plans, our price
Their Enterprise features. Our Growth price.
Wingify's entry plan and its Enterprise-only extras, priced at 100,000 monthly tracked users. The third column has everything in both.
Web Experimentation & Rollout
Run A/B/n, Split and Multivariate tests across any device or platform.
Growth
Wingify's plan for small businesses
$1,118/moat 100K MTU, billed annually
- Visual (WYSIWYG) & Code Editor
- Unlimited Experiments, Variations & Metrics
- Basic Targeting, Triggers & Reporting
- Multi-Arm Bandit & Rollout Campaigns
- QA Assistant
- Single Page Application (SPA) Support
- Wingz AI Core Plan
- Basic Support
Enterprise
Wingify's plan for large teams, agencies & enterprises
Request pricingat any traffic level
Everything in Pro, plus
- API Access
- Mutually Exclusive Groups
- Report Segmentation
- Custom Event Targeting
- Personalized Text
Mida gives you wings
Mida Growth
One plan with every feature, priced on traffic alone
$299/monthat 100K MTU, billed annually. From $224 at 50K.
Everything in both columns and Wingify Pro, plus
- MidaGX AI agent with unlimited credits
- MCP server for your AI agents
- Server-side testing SDK
- Unlimited seats and data retention
- In-app live chat support
Feature by feature
Where Wingify makes you climb, Mida doesn't.
Every row below is in Mida Growth. The right column shows the Wingify plan you need for it.
| Feature | Mida Growth | Wingify |
|---|---|---|
| Price at 100K MTU | $299/mo | $1,118/mo on Growth; Pro and Enterprise on request |
| Charging model | Usage based, one plan | Tiered, upgrade to unlock |
| Wingify Enterprise features | ||
| API access | Included | Enterprise only |
| Mutually exclusive groups | Included | Enterprise, or $299/mo add-on |
| Report segmentation | Included | Enterprise only |
| Custom event targeting | Included | Enterprise only |
| Personalized text | Included | Enterprise only |
| Wingify Pro features | ||
| Advanced targeting, triggers & reporting | Included | Pro and up |
| Guardrail metrics | Included | Pro and up |
| Sample ratio mismatch detection | Included | Pro and up |
| Multivariate testing | Included | Pro and up |
| Cross-domain testing | Included | Pro and up |
| Campaign scheduling | Included | Pro and up |
| User collaboration | Included | Pro and up |
| Pull-based integrations | Included | Pro and up |
Wingify plan contents are from its in-app upgrade page for Web Experimentation & Rollout, checked 12 October 2026.
Why teams are leaving
Bigger bird. Smaller nest for you.
VWO eats AB Tasty. Out comes Wingify.
Two enterprise testing suites become one larger company, and both brands are folded into the Wingify name.
Built for: bigger contracts.
The free plan is retired
VWO's free Starter plan was shut down, so there's no longer a way to start small and grow into the product.
Fewer ways in for smaller teams.
Customer Success left the pricing page
The section that listed training videos on every plan, and a dedicated account manager on Enterprise, is no longer on Wingify's pricing page.
Less help on the page for everyone else.
Why teams switch
Mida gives you wings.
Enterprise features on a Growth budget.
One plan with every feature. You only pay for monthly tested users: no seats, no tiers, no add-ons.
$224
Mid-contract? Switch anyway.
We don't bill you until your current VWO, AB Tasty or Wingify term ends, so you never pay for two tools at once.
$0
Plug in your AI agents.
Mida's REST API and MCP server work on every plan. Wingify keeps API access for Enterprise.
Free means free.
The Sandbox plan covers 100,000 monthly tested users. No time limit, no card.
A script that stays out of the way.
Mida's tag is about 15KB, so tests load fast and don't drag on Core Web Vitals.
FAQ
Questions about switching
Are VWO and AB Tasty now Wingify?
Yes. VWO and AB Tasty merged in 2026 and now operate as one company, Wingify. On 13 June 2026 the VWO app moved from app.vwo.com to app.wingify.com, and vwo.com/pricing now redirects to wingify.com/pricing.
How much does Wingify cost?
Wingify's public website has no prices. Inside the Wingify app, the Growth plan for Web Experimentation & Rollout costs $565/month at 25,000 monthly tracked users, $786/month at 50,000 and $1,118/month at 100,000, billed annually. Above 100,000, and for Pro and Enterprise at any traffic level, Wingify asks you to contact sales.
How much does Mida cost?
Sandbox is free up to 100,000 monthly tested users. Growth starts at $224/month billed annually for 50,000 MTU and is $299/month at 100,000, with published prices all the way to 2 million MTU. Enterprise is custom-priced. See every tier on the pricing page.
Which Wingify Enterprise features does Mida Growth include?
API access, report segmentation, custom event targeting and personalized text, which Wingify reserves for Enterprise, plus mutually exclusive groups, which need Enterprise or a $299/month add-on. Mida Growth also includes everything in Wingify's Growth and Pro plans. Enterprise needs such as SAML SSO and an SLA are on Mida Enterprise.
I'm in the middle of a VWO, AB Tasty or Wingify contract. Can I switch?
Yes. We don't bill you until your current term ends, so you can set Mida up, rebuild your tests and run both side by side without paying twice.
Mida gives you wings.
Enterprise features from $224/month. Start free with 100,000 monthly tested users and upgrade when you're ready.
Set up in under 10 minutes. No card required.
