Personalize B2B Website

Key Use Case

The primary use case for personalizing a B2B website is to create a tailored experience for each visitor based on their company, industry, job role, and previous interactions with your site.

By leveraging data such as UTM (Urchin Tracking Module) tags and geolocation, you can dynamically adapt your website content to match the specific needs and interests of your B2B audience, ultimately improving engagement, lead generation, and customer retention.

Personalization Examples for B2B Websites

  1. If you offer software solutions for different industries, you can personalize your website content based on the visitor's industry, highlighting relevant case studies, whitepapers, and product features that address their specific challenges.
  2. As a B2B service provider, you can use UTM tags to identify the source of a visitor's traffic and present personalized landing pages, showcasing services or solutions that align with their company's needs and objectives.
  3. If you have a global B2B audience, you can leverage geolocation data to display content in the visitor's local language, currency, and time zone, creating a more localized and relevant experience for your potential clients.

Features and Benefits

  1. WYSIWYG Editor:  Our platform offers a user-friendly WYSIWYG (What You See Is What You Get) editor, allowing you to make changes directly to your website without requiring technical expertise or coding skills.
  2. UTM Targeting:  By targeting UTM tags, you can personalize content based on the source, medium, campaign, and other parameters associated with visitor traffic, enabling more precise targeting and segmentation for your B2B website.
  3. Geolocation Targeting:  Our platform utilizes geolocation data to adapt your website content based on the visitor's geographic location, presenting relevant information, offers, and resources specific to their region.
  4. Dynamic Keyword Insertion:  With dynamic keyword insertion based on UTM tags and geolocation, you can automatically populate your website content with relevant keywords, enhancing the user experience and improving search engine optimization (SEO) for your B2B website.
  5. A/B Testing:  Our platform supports website experimentation through A/B testing, allowing you to compare different versions of your website and determine which variations yield the best results in terms of engagement and lead generation for your B2B audience.

Why you should personalize your B2B Website

  1. Increased Relevance:  Personalized content ensures that your B2B visitors see information, resources, and solutions that align with their specific industry, company size, and job role, increasing the likelihood of engagement and conversion.
  2. Improved User Experience:  By presenting tailored content and functionality, you can enhance the overall user experience, making it easier for your B2B audience to find the information they need and navigate your website.
  3. Higher Lead Generation:  Personalized experiences often lead to higher lead generation, as your B2B visitors are more likely to engage with content and offers that address their specific pain points and challenges.
  4. Enhanced Customer Retention:  By demonstrating an understanding of individual customer needs and delivering relevant experiences, you can foster stronger relationships and loyalty among your B2B clientele.


Website personalization is a critical component of success for B2B companies, enabling you to deliver tailored experiences that resonate with your unique business audience.

By leveraging our platform that combines a WYSIWYG editor, UTM targeting, geolocation, dynamic keyword insertion, and A/B testing capabilities, you can effortlessly create personalized website experiences without the need for coding expertise.

This approach not only enhances user engagement and lead generation but also fosters long-term customer relationships, ultimately driving growth and profitability for your B2B organization in the competitive digital landscape.

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