"Simple and easy to use!"
"Exceeded my expectations!"
"Very fast load times!"

A/B Test Any Website. Easily.

Mida is a lightweight A/B testing platform for websites: it offers easy integration with GA4 and unlimited testing with visual and code editors.

Get Started For Free →
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💛 Loved by CRO marketers
Trusted by Thousands of Global Companies

Why Choose Mida?

“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”

Savannah Sarker

Onboarding Enablement Expert

“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”

Savannah Sarker

Onboarding Enablement Expert

“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”

Savannah Sarker

Onboarding Enablement Expert

“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”

Savannah Sarker

Onboarding Enablement Expert

Mida was super easy to setup on our client Shopify sites and super lightweight script means very fast load times for the least bias

Finn Gedge Gibb
CRO Agency, bushylab.com

Create new variations without writing a single line of code

Perfect for marketers who don’t want to rely on developers and prefer to deploy changes themselves. Start testing and optimizing without waiting on Alex, the frontend developer. We don't like him either.

Click, edit, and publish new variants

Drag elements and reposition them around

Supports custom Javascript and CSS editors

Our pixel is super small and FAST!

Mida's script is at least 10 times smaller than most other A/B testing platforms. It load instantly without affecting your site performance and SEO ranking.

Script size is ridiculously small at 8kb

You won't feel a thing when it works its magic

Loads instantly (almost... 20ms) on any site

AI-Powered A/B Testing From Ideation to Live. Instantly.

MidaGX automatically generates A/B test variations using AI. No coding, no manual tagging, just describe the change and Mida builds the experiment for you.

Describe what you want or even draw on screen to tell AI what you need.

Creates and applies the change directly in the visual editor, ready to be published.

A fully functional A/B test, live in minutes while connected to GA4 and your analytics stack.

It works with your
favorite tools

WordPress

Shopify

Webflow

WooCommerce

ClickFunnels

Slack

Google Analytics 4

Google Tag Manager

Webhook

Wix

Frequently asked questions

What is Monthly Tested Users (MTU)?

Tested users are individuals who visit your website and are included in any of the A/B tests you're conducting. We have created an easy visualization of MTU here.

How does Mida count Monthly Tested Users (MTU)?

Mida counts an MTU when a unique visitor interacts with at least one active experiment within a billing month. Each user is counted only once per month, regardless of how many experiments they participate in or how many pages they view. Click here to learn more.

Why does the Growth plan include only 5 projects?

For most teams, 5 projects is more than enough. We typically see customers using 1–2 projects (for example, one for a landing site and one for an app). If you need more than 5 projects, you’re likely managing multiple sites or clients. Reach out to us about our Agency plan, which is better built for that use case.

How does Mida affect my site speed?

Mida is designed to have minimal impact on your site speed. Our script is 10x smaller and faster than most competition in the market, keeping your website's performance smooth. You can see a detailed comparison of script and loading times here.

Can I use Mida for native Mobile Development?

It is in closed beta for now. Contact us through email to get into the beta testing for free.

Can it run on my website (Webflow/Wix/Framer/etc)?

Mida works with almost all websites that allow the addition of custom HTML codes.

Can it run on funnel sites?

Yes, it works on all website funnels that allows you to inject custom HTML codes to the HEAD section.

Do you support cross domain testing?

Yes, Mida supports cross-domain testing! You can use the same project snippet across different websites or domains. Add the unique project snippet to each site you want to test or track goals within the same project.

Do I need to pay separately for Live Deployment and Personalization?

No, it's all covered within the Growth plan. Our pricing plan doesn't charge you separately on features, it's purely a usage-based pricing model with all features covered.

Do you offer an agency portal to see all clients and results, or are clients on separate accounts?

Yes. Mida supports flexible agency setups, depending on how you work with your clients and handle billing. Click here to read more.

The A/B testing platform for people who
care about  website performance

Mida is 10X faster than anything you have ever considered. Try it yourself.