Mida is a super lightweight A/B testing tool that doesn't slow down your website. Plus, we have a better usage-based pricing model (check it out below).
Convert is strong at advanced targeting, post-segmentation, and technical testing depth. Mida is built for teams that want faster website experiments, simpler operation, and a lighter performance footprint.
Mida prioritizes a clean path from idea to variant to result, so teams can test more often without managing a complex experimentation stack.
Instead of starting every test from a blank editor, Mida helps generate and refine variants from a plain-language idea.
Mida's 15KB compressed script is designed for teams that treat page speed as part of conversion optimization.
Convert does a good job explaining targeting depth and reporting. Mida should be evaluated on speed, simplicity, and marketing autonomy.
Mida focuses on practical website targeting for marketing experiments. Convert markets deeper power-user targeting and segmentation.
Choose Mida when lightweight performance, AI-assisted setup, simple pricing, and marketer autonomy matter more than enterprise-grade configuration depth.
Yes. Mida supports website personalization for campaign, audience, source, and page-context use cases.
Mida's lightweight script is 10X SMALLER than Convert.com.
Yeah, we think it's crazy too.
Try Mida from $399/month ($299/mo billed annually) for features with unlimited usage and 2.5x faster loading time
Has a free plan?
✅
❌
Plan Name
Growth
Growth
Number of Tested Users
100,000+
100,000+
Pricing
$399/month
or $299/mo billed annually
$299/m
billed annually
Charging Model
Usage based
Usage + Tiered based
Web Experimentation (A/B Test)
✅
✅
Unlimited Variations/Goals/Events
✅
Unlimited variations
30 active goals/events
OS/User/Traffic Targeting
✅
✅
Download/Share Summary Report
✅
✅
Cross-domain Testing and Tracking
✅
✅
Unlimited Customer Data Retention
✅
✅
Active Experiences
5
5
Active Domains
Unlimited
10
Number of Active Goals
Unlimited
30
Deploy Rollouts for Web
Unlimited
10
Personalization for Web
✅
10
(shares usage with Deploy)
Multivariate Testing
✅
Only available on Pro Plan ($420/mo)
Feature Flags
✅
Only available on Pro Plan ($420/mo)
Our testing reveals Mida's script loads 2.5 times faster than Convert.com's.
Any delay over 500ms is deadly for web optimization purposes.
Think of us as a wider part of your team: we can help provide support to build and QA your tests, so you can rest assured the tests are working as intended.
Simply use the 'Request for QA' function and we'll help you get your ideal test set up and running.
Make changes NOW without waiting for your dev team to make time!
Simply click and edit to make changes on your copy, image URL and styling
Drag-and-drop to reposition elements
Use AI to develop code and improve elements
“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”
Savannah Sarker
Onboarding Enablement Expert
“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”
Savannah Sarker
Onboarding Enablement Expert
“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”
Savannah Sarker
Onboarding Enablement Expert
“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”
Savannah Sarker
Onboarding Enablement Expert
Tested users are individuals who visit your website and are included in any of the A/B tests you're conducting. We have created an easy visualization of MTU here.
Mida counts an MTU when a unique visitor interacts with at least one active experiment within a billing month. Each user is counted only once per month, regardless of how many experiments they participate in or how many pages they view. Click here to learn more.
For most teams, 5 projects are more than enough. We typically see customers using 1–2 projects (for example, one for a landing site and one for an app). If you need more than 5 projects, you’re likely managing multiple sites or clients. Reach out to us about our Agency plan, which is better built for that use case.
Mida is designed to have minimal impact on your site speed. Our script is 15KB compressed and typically much smaller and faster than most competitors, keeping your website's performance smooth. You can see a detailed comparison of script and loading times here.
It is in closed beta for now. Contact us through email to get into the beta testing for free.
Mida works with almost all websites that allow the addition of custom HTML codes.
Yes, it works on all website funnels that allow you to inject custom HTML codes to the HEAD section.
Yes, Mida supports cross-domain testing! You can use the same project snippet across different websites or domains. Add the unique project snippet to each site you want to test or track goals within the same project.
No, it's all covered within the Growth plan. Our pricing plan doesn't charge you separately on features, it's purely a usage-based pricing model with all features covered.
Yes. Mida supports flexible agency setups, depending on how you work with your clients and handle billing. Click here to read more.
Mida is 10X faster than anything you have ever considered. Try it yourself.
Mida.so is a super lightweight A/B testing tool to help you experiment, analyze and implement conversion strategies in minutes.
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