Patterns

Paywall & free trial

Patterns that improve trial starts, upgrades, and paid conversion moments.

Closing the switching-confidence gap on Fastmail's homepage
Fastmail • Paywall & free trial

Closing the switching-confidence gap on Fastmail's homepage

Hypothesis: Surfacing a provider-matched switching section as the first scroll below Fastmail's hero — one that directly answers the three questions most likely to defer a trial signup — will reduce the gap...
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