Patterns that keep users oriented, confident, and moving through the experience.
Qive
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User engagement & retention
Qive’s landing page initially presented users with multiple CTAs at the point of entry, which likely split attention and introduced hesitation rather than guiding action. By simplifying the experience to a s...
Universidad Europea
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User engagement & retention
The page is currently extremely dense, with a hero search presented as a blank input that requires users to already know what to type, understand the correct terminology, and navigate a large, academic taxon...
Activeo
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User engagement & retention
Hypothesis: Adding a step-by-step process block and subtle social proof to the contact page reduces the uncertainty that precedes a form submission — and gives prospective clients the context they need to ta...
Union Goods
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User engagement & retention
Union Goods’ hero section initially layered multiple elements—hero imagery, an Instagram hook, and a slogan—into a single visual space, increasing information density and making it harder for users to quickl...
Adoption.com
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User engagement & retention
Adoption.com’s mobile experience previously allowed key CTAs to disappear as users scrolled, increasing the risk of drop-off at high-intent moments. The introduction of a sticky bottom bar keeps primary acti...
Réglo
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User engagement & retention
The product listing experience on Réglo initially required users to scroll extensively to locate relevant products for their dogs, increasing effort and slowing decision-making. By introducing a sticky filte...
Airwallex
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User engagement & retention
Hypothesis: Replacing a passive logo section with direct testimonials from recognizable brand leaders reduces uncertainty on the demo page — and gives visitors on the fence a clearer reason to book. Brand of...
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