Mida is the lightweight A/B testing tool built for speed and simplicity. It integrates seamlessly, never slows your site, and offers a straightforward pricing model.
VWO is a broad experimentation suite with web testing, personalization, and feature experimentation. Mida focuses on fast website A/B testing, personalization, and campaign experiments for teams that care about speed, simplicity, and predictable pricing.
Mida keeps the core workflow simple: create a hypothesis, generate or edit a variant, target the right audience, and measure the outcome.
Mida uses a 15KB compressed script, making performance a core product promise rather than an afterthought.
Start free up to 100,000 monthly tested users, then move to transparent paid plans from $399/month or $299/month when billed annually.
VWO is useful when a company needs a large enterprise experimentation stack. Mida is strongest when the team wants fast, focused website experimentation.
No. Mida is intentionally focused on lightweight website experimentation and personalization for marketing teams.
Yes. Mida supports A/B tests, split URL redirect tests, SPA testing, personalization, and feature-flag-style rollouts for website experiences.
A/B testing scripts execute on high-value pages. A lighter script helps protect load speed, Core Web Vitals, and conversion rate.
We don't force you to a higher plan for a few more A/B testing features
Plan Name
Growth
Growth
Number of Tested Users
100,000+
100,000+
Pricing
$399/month
or $299/mo billed annually
$646/m
billed annually
Charging Model
Usage based
Tiered based
Web Experimentation (A/B Test)
✅
✅
Unlimited Variations
✅
✅
OS/User/Traffic Targeting
✅
✅
Download/Share Summary Report
✅
✅
Campaign Data Retention
Unlimited
Unlimited
Cross-domain Testing and Tracking
✅
❌
Campaign Scheduling
✅
❌
Personalize Text
✅
❌
Behavioral Targeting
✅
❌
Multivariate Testing
✅
❌
Personalization for Web
✅
❌
Deploy Rollouts for Web
✅
❌
Feature Flags
✅
❌
Perfect for marketers who don’t want to rely on developers and prefer to deploy changes themselves. Start testing and optimizing without waiting on Alex, the frontend developer. We don't like him either.
Click, edit, and publish new variants
Drag elements and reposition them around
Supports custom Javascript and CSS editors
Mida's script is at least 10 times smaller than most other A/B testing platforms. It loads instantly without affecting your site performance and SEO ranking.
Script size is ridiculously small
You won't feel a thing when it works its magic
Loads instantly (almost... 20ms) on any site
“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”
Savannah Sarker
Onboarding Enablement Expert
“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”
Savannah Sarker
Onboarding Enablement Expert
“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”
Savannah Sarker
Onboarding Enablement Expert
“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”
Savannah Sarker
Onboarding Enablement Expert
Tested users are individuals who visit your website and are included in any of the A/B tests you're conducting. We have created an easy visualization of MTU here.
Mida counts an MTU when a unique visitor interacts with at least one active experiment within a billing month. Each user is counted only once per month, regardless of how many experiments they participate in or how many pages they view. Click here to learn more.
For most teams, 5 projects are more than enough. We typically see customers using 1–2 projects (for example, one for a landing site and one for an app). If you need more than 5 projects, you’re likely managing multiple sites or clients. Reach out to us about our Agency plan, which is better built for that use case.
Mida is designed to have minimal impact on your site speed. Our script is 15KB compressed and typically much smaller and faster than most competitors, keeping your website's performance smooth. You can see a detailed comparison of script and loading times here.
It is in closed beta for now. Contact us through email to get into the beta testing for free.
Mida works with almost all websites that allow the addition of custom HTML codes.
Yes, it works on all website funnels that allow you to inject custom HTML codes to the HEAD section.
Yes, Mida supports cross-domain testing! You can use the same project snippet across different websites or domains. Add the unique project snippet to each site you want to test or track goals within the same project.
No, it's all covered within the Growth plan. Our pricing plan doesn't charge you separately on features, it's purely a usage-based pricing model with all features covered.
Yes. Mida supports flexible agency setups, depending on how you work with your clients and handle billing. Click here to read more.
Mida is 10X faster than anything you have ever considered. Try it yourself.
Mida.so is a super lightweight A/B testing tool to help you experiment, analyze and implement conversion strategies in minutes.
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