BigCommerce

BigCommerce is a SaaS e-commerce platform that provides enterprise-level features and flexibility for mid-market to large online retailers without transaction fees.

Meaning & Context

Positioned as a more robust alternative to entry-level platforms, BigCommerce offers built-in features like advanced SEO, multi-channel selling, and no transaction fees on any plan. The platform provides greater customization flexibility than competitors through its Stencil theme engine and open API architecture. BigCommerce targets growing businesses that need enterprise capabilities without the complexity of fully custom solutions.

Why It Matters

For optimization professionals, BigCommerce's built-in features and API flexibility offer more native testing capabilities compared to some competitors, reducing reliance on third-party apps. The platform's focus on performance and SEO makes it important to ensure A/B tests don't negatively impact these areas. Understanding BigCommerce's architecture helps CRO specialists leverage platform-specific features while implementing comprehensive testing programs.

Example

An optimization team uses BigCommerce's native Google Analytics integration and open API to implement server-side A/B tests on product recommendation algorithms, testing which personalization approach drives higher average order values without impacting page load speed.