econda Integration for A/B Testing

About econda

econda is part of the analytics and behavior measurement stack that growth teams use to understand how visitors move through their website or product. When you connect it with Mida, experiment data becomes part of the same reporting layer you already use for funnel analysis, cohort reporting, session review, and conversion attribution.

How the econda integration works

Mida connects with econda in the browser after both scripts or embeds are present on your website. Send Mida test and variant exposure to econda Analytics through its abtest field to compare variants in econda reports. The integration lets your team connect experiment exposure, visitor actions, and conversion goals without rebuilding your analytics or marketing stack.

Requirements

econda must be installed or embedded on the page.
Mida tracking code must be installed on the page.
The integration must be enabled in your Mida workspace.

How to use econda with Mida

Install the Mida snippet on the pages where your econda scripts, embeds, forms, or analytics events already run.
Enable the econda integration in your Mida workspace so experiment exposure and conversion events can be matched to the right visitor and variant.
Launch an A/B test or personalization campaign, then use econda data to analyze variant performance, diagnose friction, or select deeper conversion goals.

Use cases

Report experiment results in econda

Send Mida exposure and conversion events into econda so analysts can break down funnels, cohorts, and conversion paths by test and variant without rebuilding their reporting stack.

Understand why a variant won or lost

Use econda alongside Mida to connect quantitative conversion lift with user behavior signals such as journeys, funnels, session context, or engagement patterns.

Validate downstream impact

Measure whether a winning landing page variant improves deeper metrics such as activation, retention, revenue, or lead quality instead of optimizing only for the first click.

Centralize experiment data

Keep Mida test names, variant IDs, and conversion events in the same analytics system your team already trusts for product and marketing decisions.

Shared data

Mida and econda exchange the following events:

Event	Direction	Description
`mida_pageview`	Data out	Sent to econda after a visitor is assigned to a Mida variant.
`mida_execute`	Data out	Sent to econda when a Mida experiment executes on the current page.
`mida_conversion`	Data out	Sent to econda when a visitor completes a Mida goal.

Frequently asked questions

Do I need a developer to connect Mida with econda?

In most cases, no. If econda is already installed on your site, Mida can detect or listen for the relevant browser events. A developer may only be needed for custom implementations or heavily modified embeds.

What data does Mida share with econda?

Mida sends experiment metadata such as test ID, test name, variant, anonymous user ID, and timestamp. It does not send names, emails, or other personally identifiable information by default.

Can I use econda events as Mida conversion goals?

This integration is primarily data-out. Use Mida's JavaScript API or Webhook integration if you need custom econda events to become goals.

Will this affect page speed?

No meaningful impact is expected. Mida's tracking script is lightweight, and the integration uses the existing econda browser API or embed events that are already present on your website.

Mida + econda integration