Zapier A/B Testing Integration

About Zapier

Zapier is an automation platform that can act as an MCP client. Connecting it with Mida lets a workflow or agent read experiment results, create drafts, and manage goals on a schedule or in response to events, without anyone opening the dashboard.

How the Zapier integration works

Mida exposes a remote MCP server at https://mcp.mida.so/mcp. Zapier's MCP Client app connects to it with OAuth, then any Zap can run a Mida tool as an action and pass the result to the next step.

Requirements

A Zapier plan that includes the MCP Client app (beta).
An active Mida dashboard account.
Access to the Mida project you want your Zaps to use.

How to use Zapier with Mida

In Zapier, go to Apps, select Add connection, and search for MCP Client.
Enter https://mcp.mida.so/mcp as the Server URL, choose Streamable HTTP as the transport, and answer Yes to OAuth.
Sign in with Mida when the window opens and choose the project your Zaps should use.
In a Zap, add the MCP Client action Run Tool, pick a Mida tool such as get_experiment_result, and send the output to Slack, email, or a sheet.

Use cases

Send a weekly test summary

Run a Zapier workflow every Monday that lists running Mida experiments, reads each result, and posts a short summary to Slack, Teams, or email.

Flag tests that need a decision

Check results on a schedule and alert the owner when a variant looks like a clear winner or loser, or a test has run long enough to call.

Answer test questions where your team already works

Let people ask how a test is doing from chat, and have Zapier fetch the answer from Mida with their own Mida sign-in.

Turn requests into draft tests

When a test idea lands in a form, ticket, or spreadsheet, have Zapier create a Mida draft so it is ready for review. Drafts never go live on their own.

Example use case

Illustrative demo only — not connected to your account. After you connect Mida, your assistant can help monitor experiments and notify your team when something is worth acting on.

claude • mida

Frequently asked questions

Do I need to share a Mida API key with Zapier?

No. Use the Mida MCP server URL and sign in with Mida when prompted. Do not paste API keys into your assistant.

Can Zapier launch experiments automatically?

MCP creates drafts by default where supported, so you can review changes in Mida before launching. You remain in control of what goes live.

Which Mida project does Zapier use?

During authorization, choose the Mida project the assistant should use. If you manage multiple projects, verify the selected project before creating tests, goals, or personalizations.

What MCP server URL should I use?

Use https://mcp.mida.so/mcp as the remote MCP server URL.

Zapier A/B testing integration