Mida + Chameleon integration

Capture Chameleon product tour starts, completions, and exits as Mida conversion goals.

Onboarding & Product Adoption Data in Client-side Works with Mida A/B Testing & Personalization

About Chameleon

Chameleon supports product onboarding, tours, checklists, or in-app guidance. When paired with Mida, teams can connect page and website experiments to downstream adoption milestones.

How the Chameleon integration works

Mida connects with Chameleon in the browser after both scripts or embeds are present on your website. Capture Chameleon product tour starts, completions, and exits as Mida conversion goals. The integration lets your team connect experiment exposure, visitor actions, and conversion goals without rebuilding your analytics or marketing stack.

Requirements

  • Chameleon must be installed or embedded on the page.
  • Mida tracking code must be installed on the page.
  • The integration must be enabled in your Mida workspace.

Use cases

Measure onboarding completion by variant

Capture Chameleon tour, checklist, or content completion events as Mida goals to connect acquisition-page tests to product adoption.

Test the pre-onboarding promise

Compare landing page messages and see which variant drives not just signups, but users who actually complete the Chameleon onboarding flow.

Personalize guidance for new users

Use Mida segmentation to show different onboarding promises or CTAs before users enter Chameleon, then measure completion.

Reduce onboarding drop-off

Identify whether a page variant attracts users who are more likely to finish activation milestones inside Chameleon.

Shared data

Mida and Chameleon exchange the following events:

Event Direction Description
chameleon-interaction Data in Captured when a visitor interacts with Chameleon on your website.
chameleon-conversion Data in Captured when a visitor completes the primary Chameleon action, such as a submit, booking, chat, video milestone, or checkout.

Frequently asked questions

Do I need a developer to connect Mida with Chameleon?

In most cases, no. If Chameleon is already installed on your site, Mida can detect or listen for the relevant browser events. A developer may only be needed for custom implementations or heavily modified embeds.

What data does Mida share with Chameleon?

This integration primarily sends data from Chameleon into Mida as conversion goals. Mida does not send personally identifiable information unless your own implementation adds it.

Can I use Chameleon events as Mida conversion goals?

Yes. Once the integration is active, supported Chameleon actions can be selected as Mida goals and used to evaluate A/B tests.

Will this affect page speed?

No meaningful impact is expected. Mida's tracking script is lightweight, and the integration uses the existing Chameleon browser API or embed events that are already present on your website.

Ship A/B tests 10x faster — connected to your stack

Mida is the lightweight A/B testing and personalization platform that integrates with the tools you already pay for.