Pipe variant exposure and conversions into Mixpanel for funnel, retention, and cohort analysis by experiment.
Mixpanel is a leading product analytics platform focused on funnel, retention, and cohort analysis for SaaS and consumer apps. Teams use Mixpanel to understand how users move through their product over time — a perfect complement to Mida's website-side experimentation.
Mida calls mixpanel.track() with mida_pageview, mida_execute, and mida_conversion events, each carrying the test ID, test name, variant, and Mida user ID. Inside Mixpanel you can break any funnel, retention, or cohort report by 'variant' to see how each version of the test affects downstream metrics.
Build a Mixpanel funnel from mida_execute → 'Sign Up' → 'Activated' → 'Paid' and break by variant. The variant that maximizes paid conversions wins, even if it loses on the immediate click-through.
Use Mixpanel's retention report to compare 7-day, 30-day, and 90-day retention for cohorts that saw each variant of an onboarding experiment — the only honest way to evaluate onboarding tests.
Define a Mixpanel cohort like 'Power users — 10+ logins last 30 days' and target a Mida personalization campaign at exactly that cohort to test premium upgrade messaging.
Pipe Mida's mida_execute alongside Mixpanel's revenue events and compute revenue per visitor by variant in Mixpanel Insights — the cleanest way to translate test wins into dollars.
Mida and Mixpanel exchange the following events:
| Event | Direction | Description |
|---|---|---|
mida_pageview |
Data out | mixpanel.track() called on every page after variant assignment. |
mida_execute |
Data out | mixpanel.track() called when a test executes on the current page. |
mida_conversion |
Data out | mixpanel.track() called when a Mida conversion goal is reached. |
Mida sends test_id, test_name, and variant as event properties. If you want them as super properties (sticky on every event), call mixpanel.register() once in your own code with those properties.
Yes. If you already pipe Segment to Mixpanel, just enable the Segment integration and Mida events will flow through automatically.
Mida uses the same anonymous user ID Mixpanel already has, so no new MTUs are introduced — only new events on existing users.
Mida is the lightweight A/B testing and personalization platform that integrates with the tools you already pay for.
Mida.so is a super lightweight A/B testing tool to help you experiment, analyze and implement conversion strategies in minutes.
